Outbrain announces strategic global partnership with Opera

Outbrain and Opera

Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through the advertising platform of Outbrain.

Outbrain, today announced a new partnership with the multi-platform web browser, Opera.

Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through Outbrain’s advertising platform, Amplify. Buyers are now equipped with direct access to Opera Ad Exchange

Also, Opera’s owned and operated inventory including Opera News, Opera Mini, and Opera Browser, will now be available to Outbrain marketers on a global scale. In addition, they’ll be able to connect to audiences from Opera’s extensive range of partners across mobile phone brands, including Novo, Xiaomi, Oppo Mobile, and Vivo with pre-installed Opera Browser and News Apps on these devices.

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“We’re thrilled to announce our partnership with Opera,” said, Victor Charpin, Head of Platform at Outbrain. “This is a great opportunity to provide our advertisers with quality inventory on one of the largest app publishers in the world. Traditionally, web browsers are not known to run native ads within their networks. We’re flipping the script — and making it possible for marketers to connect to their target audiences within the premium, engaging environments, and truly native formats.”

“​Outbrain has proven to be a leader in the native advertising space. At Opera, our browsers have helped 285 million people access the internet to read, create, laugh, and play. By joining forces, our partnership with Outbrain allows us to connect with consumers on a wider scale,” said, De Barros Marcio, Head of French Speaking Africa and Programmatic at Opera Software.

Outbrain marketers can begin buying Opera premium inventory at scale, effective immediately.

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