November Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa November Week 1 — features, campaigns, data, and more.
Features
Inside: Why a travel agency partnered with a comic book to boost post-pandemic tourism…
Media Samosa gets in conversation with SOTC Travel and Amar Chitra Katha to know what went behind creating an IP like ‘Great Indian Journeys’ and more. Read more here.
We spend 50% of marketing budgets on TV & 40% on digital: Anurag Kumar, Tata Sky
Reinforcing its commitment towards building customer-centric innovations, Tata Sky’s Anurag Kumar gives us a sneak peek into the DTH player’s efforts towards adding new subscribers with various marketing initiatives. Read more here.
Campaigns
Candyman Fantastik’s latest campaign celebrates fan moments during match hours
ITC’s 12 contextual TVCs are aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match viewing a ‘Fantastik’ experience. Read more here.
Vim’s #VimWhatAPlayer ft Virender Sehwag takes the gender equality route
Vim by Hindustan Unilever rolled out #VimWhatAPlayer campaign conceptualized by Glitch Media that aims to “unstereotype” dishwashing. Read more here.
Industry News
Court sends notice to Virat Kohli, Sourav Ganguly for promoting fantasy league apps
The Madurai bench of Madras High Court has issued notices to Virat Kohli and BCCI chief Sourav Ganguly, for their alleged involvement in online sports app advertisements. Read more here.
dentsu X India renews the media mandate for AMFI
dentsu X India won the account for AMFI (Association of Mutual Funds in India) following a multi-agency pitch. dentsu X was also the incumbent, having handled the brand since 2016. Read more here.
IMG Reliance wins global mandate to market Cricket Australia’s Virtual Inventory rights
As part of the mandate, IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners. Read more here.
Outbrain announces strategic global partnership with Opera
Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through the advertising platform of Outbrain. Read more here.
Grey Cell Public Relations bags PR mandate for C Ahead Digital
As per the mandate, Grey Cell Public Relations will organize, map, and implement the PR campaigns and communication plans for C Ahead Digital with a strategic approach. Read more here.
Talentpepz awards integrated marketing mandate to Digitally Inspired Media
As per the mandate, Digital Inspired Media will be responsible for the launch of their skill development platform, communication, planning, management & more, of the marketing campaigns across digital media channels. Read more here.
People
Rajat Uppal moves on from RED FM as National Marketing Head
Rajat Uppal has played a significant role in crafting marketing initiatives, creating live events and IP’s at RED FM. Read more here.
V-Mart appoints Vineet Jain as Chief Operating Officer
As per the new role, Vineet Jain will help accelerate V-Mart’s growth and market leadership journey in the industry. Read more here.
Nissan India appoints Vani Aiyer as General Manager, Corporate Communication
In the new role, Vani Aiyer will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand. Read more here.
Jaya Chaudhry appointed as Head of Media Sales for Bloomberg Media
Based out of the New Delhi office, Jaya Chaudhry would look at strategy, sales and spearhead custom led solutions for the market. Read more here.
Data
Auto Sector advertising maximum in Gujarat on Radio during Apr-Sep’20: TAM
More than 55% of Auto Sector advertising volumes was contributed by Top 4 states viz. Gujarat, Maharashtra, Andhra Pradesh & Madhya Pradesh on Radio during Apr-Sep’20. Read more here.
Report: 9 out of 10 beauty consumers are influenced by digital
In a joint report on beauty and personal care industry in India, Google, Kantar, and WPP find a paradigm shift in the way consumers shop. Read more here.
