November Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa November Week 2 — features, campaigns, data, and more.
Features
Opinion: Stream or Screen – The future of movie theatres in OTT times
Ormax Media’s Shailesh Kapoor evaluates the way forward for the movie business in the state of normalcy and the impact of the ever-growing popularity of OTT platforms. Read more here.
Amit Nair shares insights from Zee Zest’s digital-first strategy to grow on TV
Amit Nair talks about the various aspects of starting a new lifestyle channel in the middle of a pandemic and how the legacy of Zee helped them with Zee Zest. Read more here.
Enhanced User-Experience – A key differentiator for OTT platforms in 2020?
Media Samosa takes a look at how OTT apps attempt to break through geographical boundaries, be more inclusive of all age groups, and add a social element for interaction through an evolved UI. Read more here.
Campaigns
Diwali 2020 TVCs sparking festive vibes in these gloomy times
The most looked-forward-to occasion is being welcomed in this period of trials with jovial TVCs that intend to cheer up Diwali 2020. Read more here.
Ford Endeavor Sport’s latest campaign encourages to drive into the unexplored path
Conceptualized by BBDO India, the campaign by Ford nudges everyone to explore that other side, spend a little time with it, indulge in it. Read more here.
New Swaraj campaign highlights how their tractors fuel passion in farmers
Crafted by FCB Interface, the new Josh Ka Raaz Mera Swaraj campaign indicates the changing face of the brand in times to come. Read more here.
SugarFree enters the chocolate category with SugarFree D’Lite
This launch is an effort of Sugar Free to play a larger role in the consumer’s life & respond to the consumers’ needs for healthier alternatives in indulgent categories. Read more here.
Brand Tales
ZEE5 rolls out ‘ZEE5 Super Family League’ for the TV show audience
In a bid to innovate ways of engaging with the audience, ZEE5 has launched a gaming experience called the ZEE5 Super Family League (ZSFL) which will give viewers a chance to engage with their favourite TV shows and win prizes. Read more here.
MAGGI expands its portfolio with range of Fried Rice Instant Spice mixes
The new MAGGI Fried Rice instant spice mixes are already available on major online groceries and pantry platforms like Amazon and Grofers. Read more here.
Industry Updates
WPP brings together AKQA and Grey to create AKQA Group
The combined AKQA Group will have expertise in media, entertainment, technology, packaged goods, healthcare and financial sectors. Read more here.
OTT platforms, Online News Portals & more to be under jurisdiction of MIB
A notification issued announcing the change stated digital media platforms such as content providers, online news houses, and OTT platforms will come under the Ministry of Information and Broadcasting. Read more here.
Teamonk Global appoints 80 dB Communications as their PR partner
As per the mandate, 80–dB Communications will be responsible for rolling out communications solutions for Teamonk to drive brand and product awareness for preference. Read more here.
TRUST Group appoints Tilt Brand Solutions as strategic & creative partner
As a part of the full-service mandate, Tilt Brand Solutions will drive and manage strategy and creative for the group, both online and offline. Read more here.
Amazon Prime Video bags India rights for New Zealand Cricket until 2025-26 season
Under the multi-year deal between Amazon and the New Zealand Cricket Board, Prime Video will become the streaming destination for all international cricket matches to be played in New Zealand for both men’s and women’s cricket, across ODI, T20, and Tests starting late 2021. Read more here.
L&T Realty partners with Mirum India for Martech services
As per the mandate, Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud for L&T Realty. Read more here.
Wondrlab appoints Ajeeta Bharadwaj as Chief Strategy Officer
Ajeeta Bharadwaj will be based out of Mumbai and will oversee the entire strategic planning function at Wondrlab. She will report to Rakesh Hinduja, Co-Founder and Managing Partner – Content Platform at Wondrlab. Read more here.
Data
GIPSI report indicates 40% interest increase in car purchase among consumers
The GIPSI Diwali 2020 Report divides consumers in four categories and shares insights for brands on how to design communication for each. Read more here.
Afternoon preferred for Mutual Funds advertising on TV: TAM
Recently released TAM report found that Maharashtra had captured 20% Mutual Funds Advertising Volumes on Radio during July-September 2020. Read more here.
