Afternoon preferred for Mutual Funds advertising on TV: TAM

Mutual Funds Advertising

Recently released TAM report found that Maharashtra had captured 20% Mutual Funds Advertising Volumes on Radio during July-September 2020.

TAM AdEx-Cross Media Report – Mutual Funds takes a look at the Advertising Trends or the Category during the April-September 2020 period. Mutual Funds Advertising Volumes on TV, Radio, & Print surged by 2 times, 7 times & 3.4 times respectively during July-September 2020 compared to April-June 2020, the TAM report states.

Afternoon was found to be the preferred time-band for Mutual Funds brands covering 31% of Ad Volumes on Television. On Radio, Maharashtra was heard to have captured a 20% share of Mutual Funds’ Advertising Volumes during July-September 2020. South Zone topped with 35% share of Mutual Funds’ advertising in Print, the report states.

Also Read: Auto Sector advertising maximum in Gujarat on Radio during Apr-Sep’20: TAM

Two times growth in advertising volumes of Mutual Funds category was recorded on TV during July-September 2020 over April-June 2020. Nearly 7 times growth in Mutual Funds’ advertising volumes was observed on Radio during July-September 2020 over April-June 2020.

Mutual Funds advertising in Print rose by 3.4 times during July-September 2020 compared to April-June 2020. During July-September 2020, Mutual Funds’ advertising declined by 17% on Digital compared to April-June 2020, TAM report found.

You can access the entire report here:

Comments

comments

Previous articleGIPSI report indicates 40% interest increase in car purchase among consumers
Next articleNew Swaraj campaign highlights how their tractors fuel passion in farmers
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here