Afternoon preferred for Mutual Funds advertising on TV: TAM

Mutual Funds Advertising

Recently released TAM report found that Maharashtra had captured 20% Mutual Funds Advertising Volumes on Radio during July-September 2020.

TAM AdEx-Cross Media Report – Mutual Funds takes a look at the Advertising Trends or the Category during the April-September 2020 period. Mutual Funds Advertising Volumes on TV, Radio, & Print surged by 2 times, 7 times & 3.4 times respectively during July-September 2020 compared to April-June 2020, the TAM report states.

Afternoon was found to be the preferred time-band for Mutual Funds brands covering 31% of Ad Volumes on Television. On Radio, Maharashtra was heard to have captured a 20% share of Mutual Funds’ Advertising Volumes during July-September 2020. South Zone topped with 35% share of Mutual Funds’ advertising in Print, the report states.

Also Read: Auto Sector advertising maximum in Gujarat on Radio during Apr-Sep’20: TAM

Two times growth in advertising volumes of Mutual Funds category was recorded on TV during July-September 2020 over April-June 2020. Nearly 7 times growth in Mutual Funds’ advertising volumes was observed on Radio during July-September 2020 over April-June 2020.

Mutual Funds advertising in Print rose by 3.4 times during July-September 2020 compared to April-June 2020. During July-September 2020, Mutual Funds’ advertising declined by 17% on Digital compared to April-June 2020, TAM report found.

You can access the entire report here:



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