With the new TVCs, Godrej Protekt has attempted to communicate the goodness of their Health Soap and Air & Disinfectant Spray products.
Godrej Protekt has unveiled new TVCs for Protekt Health Soap and Protekt Air & Surface Disinfectant Spray. With this campaign, Godrej Protekt aims to communicate how both the brand and its offerings safeguard your family against germs, bacteria and viruses.
Conceptualized by Creativeland Asia, the two films feature mother and child duo as the protagonists, engaging in light-hearted conversations. The child is actively conversing with the mother about the advice usually shared by doctors.
In an interesting turn of events, in both TVCs, the mother is later revealed as a doctor. She puts her trust in the ultimate protection of Protekt for her family. This stresses the fact that a doctor or mother would want the best for her family and similarly Protekt is committed to ensuring the family stays safe and healthy.
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Speaking about the new films, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “Godrej Protekt has always focused on providing the best quality hygiene products to its consumers. Our TVC campaign showcase how Protekt Health Soap and Protekt Air & Surface Disinfectant spray are not just effective with 99.9% germ protection, but also comes with an added benefit of a great fragrance. More importantly, we highlight the sentiment that Godrej Protekt truly cares and protect the family just like how one will do themselves.”
Commenting on both TVCs, Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “The effort with the TVCs was to bring out the brand’s expertise in germ protection while also showcasing the delight in terms of product experience. We needed to create something just as delightful while delivering some pretty serious information as well. These banter between the expert mother and the smart kid do the needful in a memorable way.”
Protekt Air & Surface Disinfectant Spray TVC will be released in 6 languages including Hindi, Bengali, Marathi, Kannada, Tamil, and Telugu. While, Health Soap TVC will be released in Hindi, Bengali and Marathi.