Media Samosa Round-Up: November 16 to November 20

Media Samosa November Week 3

November Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa November Week 3 — features, campaigns, data, and more.



Experts Speak: Industry frets over lack of clarity on MIB’s plans to regulate OTT & online news

With MIB regulating OTT apps and online news platforms, Media Samosa speaks with the experts to understand the possible impact and the way forward for the Industry. Read more here.


Godrej Protekt

Mother-son banter helps Godrej Protekt highlight products’ features

With the new TVCs, Godrej Protekt has attempted to communicate the goodness of their Health Soap and Air & Disinfectant Spray products. Read more here.

New JK White Cement campaign reinforces rebranded MaxX identity

With superlative use of humour, visual content and music, JK Cement campaign brings together the various offerings of the brand under MaxX. Read more here.


Himalaya urges all to have ‘Tulsi Snaan’ in latest campaign

Conceived by 82.5 Communications, Bangalore, Himalaya Pure Hands Tulsi Soap’s new campaign underlines the importance of staying safe and protected against infections. Read more here.

Industry Updates

Gozoop and Pink Belt Mission fi

Gozoop wins Public Relations mandate for Pink Belt Mission

As per the mandate, the key responsibilities for Gozoop will include strategic counselling and planning, media relations along with amplifying positive stories, crisis management, influencer engagement, and more for Pink Belt Mission. Read more here.

Omnicom Media Group launches Fuse for APAC

Headquartered in Singapore, the Fuse team by Omnicom will be tasked with delivering transformative marketing solutions for clients in the region across sport, e-sports, and music. Read more here.

Public Relations Advocacy

Importance of Public Relations and Advocacy in Digital Communication

PRPOI’s Sonali Sokhal breaks down the nuances of Public Relations in regards to Advocacy and its importance in the digital age. Read more here.

Zakka Jacob to lead editorial strategy at CNN News18

As the Managing Editor of CNN News 18, Zakka Jacob will work on new ideas, formats and programs while leading a young crew at the channel. Read more here.

Jayant Chauhan joins Mamaearth as Chief Technology & Product Officer

Based out of the Gurgaon office, Jayant Chauhan will lead the technology vertical and augment the product interface to make it more efficient. Read more here.

Tarun Katial bids adieu to ZEE5 as CEO

ZEE5 today announced that Tarun Katial has decided to move on from the organization after serving in the role of CEO for two years. Read more here.


Twenty7 Inc. bags public relation mandate for VentAllOut

As per the mandate, Twenty7 Inc. will be responsible for managing the communications program for VentAllOut and help in handling strategic PR, media duties, and reputation management for the brand. Read more here.

Geometry joins VMLY&R to create global commerce business

VMLY&R COMMERCE will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion. Read more here.

Hemant Dua

Former Delhi Daredevils’ CEO Hemant Dua joins Do Your Thng

Hemant Dua brings with him experience in strategy, nurturing talent, consumer behavior, and business development with the likes of Delhi Daredevils, Octagon, and BRC Group. Read more here.

WPP and partner to bring advertising standards to egaming

WPP and will work to bring ad viewability, brand lift measurement, fraud detection, and user privacy protection to esports and gaming space. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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