November Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa November Week 3 — features, campaigns, data, and more.
Features
Experts Speak: Industry frets over lack of clarity on MIB’s plans to regulate OTT & online news
With MIB regulating OTT apps and online news platforms, Media Samosa speaks with the experts to understand the possible impact and the way forward for the Industry. Read more here.
Campaigns
Mother-son banter helps Godrej Protekt highlight products’ features
With the new TVCs, Godrej Protekt has attempted to communicate the goodness of their Health Soap and Air & Disinfectant Spray products. Read more here.
New JK White Cement campaign reinforces rebranded MaxX identity
With superlative use of humour, visual content and music, JK Cement campaign brings together the various offerings of the brand under MaxX. Read more here.
Himalaya urges all to have ‘Tulsi Snaan’ in latest campaign
Conceived by 82.5 Communications, Bangalore, Himalaya Pure Hands Tulsi Soap’s new campaign underlines the importance of staying safe and protected against infections. Read more here.
Industry Updates
Gozoop wins Public Relations mandate for Pink Belt Mission
As per the mandate, the key responsibilities for Gozoop will include strategic counselling and planning, media relations along with amplifying positive stories, crisis management, influencer engagement, and more for Pink Belt Mission. Read more here.
Omnicom Media Group launches Fuse for APAC
Headquartered in Singapore, the Fuse team by Omnicom will be tasked with delivering transformative marketing solutions for clients in the region across sport, e-sports, and music. Read more here.
Importance of Public Relations and Advocacy in Digital Communication
PRPOI’s Sonali Sokhal breaks down the nuances of Public Relations in regards to Advocacy and its importance in the digital age. Read more here.
Zakka Jacob to lead editorial strategy at CNN News18
As the Managing Editor of CNN News 18, Zakka Jacob will work on new ideas, formats and programs while leading a young crew at the channel. Read more here.
Jayant Chauhan joins Mamaearth as Chief Technology & Product Officer
Based out of the Gurgaon office, Jayant Chauhan will lead the technology vertical and augment the product interface to make it more efficient. Read more here.
Tarun Katial bids adieu to ZEE5 as CEO
ZEE5 today announced that Tarun Katial has decided to move on from the organization after serving in the role of CEO for two years. Read more here.
Twenty7 Inc. bags public relation mandate for VentAllOut
As per the mandate, Twenty7 Inc. will be responsible for managing the communications program for VentAllOut and help in handling strategic PR, media duties, and reputation management for the brand. Read more here.
Geometry joins VMLY&R to create global commerce business
VMLY&R COMMERCE will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion. Read more here.
Former Delhi Daredevils’ CEO Hemant Dua joins Do Your Thng
Hemant Dua brings with him experience in strategy, nurturing talent, consumer behavior, and business development with the likes of Delhi Daredevils, Octagon, and BRC Group. Read more here.
WPP and Anzu.io partner to bring advertising standards to egaming
WPP and Anzu.io will work to bring ad viewability, brand lift measurement, fraud detection, and user privacy protection to esports and gaming space. Read more here.
