November Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa November Week 4 — features, campaigns, data, and more.
Features
#Throwback: Christmas OOH campaigns that captured the Santa spirit
As we gear up to celebrate the season of joy and mirth across the world amidst challenges, Media Samosa takes you sleighing on a nostalgic trip of Christmas OOH campaigns that created a mark. Read more here.
How Lifebuoy advocated handwashing at Kumbh Mela with an activation
A look at how Lifebuoy initiated Hackwashing, an outdoor campaign at Kumbh Mela 2019 to turn a usual unsanitary habit into a sanitary one with a simple technique. Read more here.
Campaigns
ICICI Prudential asks people to pay attention to safety in new campaign
The campaign connects the dots between the heightened need for safety in public spaces due to COVID-19 and the new ICICI Prudential term offering. Read more here.
Retailers Association launch #KhulkeBoloThankYou campaign to celebrate Retail Employees Day
Conceptualized by Contract Advertising the Retail Employees Day film encourages you to add two words to your shopping list – ‘Thank You’ signified by the ‘hand-on-heart’ logo. Read more here.
Mamaearth launches first national TVC to promote Onion oil offering
Conceptualised by Korra Worldwide and featuring Aahana Kumra and Pavail Gulati, the new Mamaearth TVC highlights the benefits of Onion. Read more here.
Godrej Ezee launches TVC around woollens in winter preparations
Conceptualised by Wunderman Thompson Mumbai, the new Ezee TVC positions the product as a must-have during the winter season. Read more here.
Tata Sky collaborates with Yashraj Mukhate to launch campaign celebrating World Television Day
The ad film by Tata Sky captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Read more here.
MAGGI introduces new range with a consumer engagement campaign
The campaign comes at the back of the introduction of a new noodles range, offering the MAGGI masala taste in three variants: Chatpata Tomato, Desi Cheesy, and Yummy Capsica. Read more here.
Industry Updates
Hero MotoCorp appoints Michael Clarke as Chief Operating Officer
Based out of India, Mike will join Hero MotoCorp effective January 1, 2021, and report to Dr. Pawan Munjal, Chairman & CEO of Hero MotoCorp. The Nomination and Remuneration Committee (NRC) of Hero MotoCorp has approved the appointment. Read more here.
Bubble Communication bags PR mandate of Mango Stationery
As per the mandate, Bubble Communication will help Mango Stationery to reach more and more people in tandem with the brand ethos, for growth and development. Read more here.
FC Goa announces Paytm First Games as Associate Sponsor ISL 2020/21
As part of the partnership, Paytm First Games will appear on the back of the FC Goa shirt for the entirety of the ISL season. Read more here.
AndBeyond.Media announces strategic partnership with Eenadu
As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximize their ad revenues via programmatic channels. Read more here.
Pepper Interactive Communications bags PR mandate of Kadence
As the Public Relations partner for Kadence, Pepper Interactive Communications will strategize, plan and execute the PR and communica27tion plans on behalf of the company, focused on enhancing its brand reputation and visibility among existing and new audiences across the country and beyond. Read more here.
Pratilipi partners with IVM Podcasts to create a sustainable podcast model in India
In a bid to create a powerhouse of sustainable podcast content in India, Pratilipi collaborates with IVM Podcasts. The partnership intends to build a scalable podcast model in the country. Read more here.
ASCI releases guildelines for responsible gaming advertising
The ASCI guidelines have been developed to ensure that such advertising makes users aware of financial and other risks that are associated with playing online games with real money winnings. Read more here.
WarnerMedia rejigs India, SEA and Korea leadership team
With the changes and the new organization structure, Siddharth Jain, SVP and MD South Asia, and Jessica Kam, SVP of Original Productions – Entertainment, will be leaving WarnerMedia. Read more here.
The Tom and Jerry Show gets Hindi, Tamil & Telugu commentary on Cartoon Network
With the dubbed commentary adaptations, Cartoon Network hopes to add a layer of immersive storytelling to The Tom and Jerry Show. Read more here.
Aakash Educational Services Limited appoints Abhishek Maheshwari as CEO
Abhishek Maheshwari’s focus will be on innovating the offerings across channels to better support students while driving profitable growth for AESL. Read more here.
Data
61% of companies reduced their marketing spend in 2020: Kantar Report
Kantar shares marketing imperatives to support ‘rebound and recovery’ strategies in its latest report of Global Business compass for 2021. Read more here.
68% consumers find food safety-environment a major concern due to COVID-19: Report
Tetra Pak has unveiled findings from its global research study, in partnership with Ipsos, showing that food safety is a major issue for society. Read more here.
10-20 seconds ads were utilised most during IPL 13 commercial breaks: TAM Sports
According to the recently launched TAM Sports report, 37 new categories were advertised on television during IPL 13 compared to IPL 12. Read more here.
