According to the mandate, One Source will handle content marketing, digital marketing and corporate reputation management for Valyu.ai.
New-age fintech startup Valyu.ai, which focuses on the blue ocean Indian market for accrued advanced salaries, has announced that they have signed on integrated marketing business impact consultancy, One Source. Involving investor relations, corporate reputation counsel, digital marketing efforts as well as consumer outreach across PESO media, the remit will be focused on building salience for the brand across stakeholder groups.
For One Source, the mandate will be spearheaded by Lead Counsel on the account, Abhishek Vissapragada, supported by the national team.
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Commenting on the partnership, Rashoo Kame, Co-founder, Valyu.ai said, “We realised the impact of the liquidity crunch not only in number terms, but by the mental health quotient of the country, and came up with the idea of Valyu.ai. We, therefore, wanted a partner who understood what we stood for, and in that, we found One Source, who understand the heart of the problem, as well as the mind.”
“They live up to the promise they made on the first day we connected – #OneTeam. Over the last two decades, our team has worked with several partners. The ability to live a credo is special, and we find the team at One Source embodying that,” added Gaurav Kumar, Co-founder, Valyu.ai.
Srishty Chawla, Founding Partner, One Source added, “Where I believe Valyu.ai and One Source clicked is the promise to our partners, our customers, our clientele, of dealing in business numbers, not delivery numbers. Valyu.ai’s intent to bring about change was clear from the word go, and we intend to fully honour the promise of change we have made to them – making marketing a revenue centre for the brand.”