Media Samosa Round-Up: November 30 to December 04

Media Samosa December Week 1

December Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa December Week 1 — features, campaigns, data, and more.

Features content

Inside: Content expansion & programming plans of

With Marathi content up and running, is a step closer to achieving their programming plans, here’s more on the process. Read more here.

#PRPOILive: All you need to know about Digital PR

In collaboration with Media Samosa, Tarunjeet Rattan speaks with some of the experts such as Karthik Srinivasan and Valerie Pinto on PRPOI Live, to understand the essence of Digital PR and how it is changing marketing axioms in the new normal. Read more here.

Black Friday Sales Indian Brands

How the Black Friday trend gave brands an opportunity to drive e-commerce

To tap onto residual shopping demands after Diwali mega sales and the increasing influence of global festive milestones, several Indian brands stepped up their Black Friday Sales to drive demand. Read more here.

Brand Tales

Horlicks Akshay Kumar

Horlicks Protein Plus ropes in Akshay Kumar as brand ambassador

The collaboration has been announced with a TVC where Akshay Kumar can be seen explaining the health benefits of consuming Horlicks Protein Plus. Read more here.

South African Tourism’s latest campaign inspires travellers to do summer differently

The campaign by South African Tourism is all in an effort to encourage people to go out and discover their country and join a nationwide journey to celebrate South Africa’s rich and diverse landscapes this summer. Read more here.

New polo

Nestlé POLO launches new product offerings

Along with Extra Strong and Paan flavours, Nestlé POLO has also launched new packs in association with The Scribbled Stories. Read more here.

Tata Tea Premium unveils an Odisha-specific TVC celebrating the spirit and culture of the state

Conceptualized by Mullen Lintas group, Tata Tea Premium launches another hyperlocal TVC, this time to celebrate the ‘Kadak’ spirit of Odisha. Along with the new release, the packaging of the product also reflects the pride and culture of the state. Read more here.

Prega News

Prega News onboards Anushka Sharma as brand ambassador

The actress who is pregnant and is expecting her first child with Indian Cricket Captain and husband Virat Kohli has endorsed Prega News for their new campaign. Read more here.

Industry News

Uday Shankar

Uday Shankar to be the President of FICCI for 2020-21

Uday Shankar is the first media and entertainment executive in India to lead a national industry chamber such as FICCI, the announcement reads. Read more here.

Starz launches premium OTT app Lionsgate Play in India

Lionsgate Play has been launched for Indian users with a monthly subscription plan of INR 99 and INR 699 for streaming through the year. Read more here.

Lodestar UM

Lodestar UM wins the media mandate for Ather Energy

Following a multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Read more here.

Fintech startup signs on integrated marketing consultancy One Source

According to the mandate, One Source will handle content marketing, digital marketing and corporate reputation management for Read more here.


Personal Healthcare Ad Volumes

Gujarat captured 24% Personal Healthcare Ad Volumes on Radio during Jul-Oct’20: TAM

TAM AdEx-Cross Media Report on Personal Healthcare details Ad Volumes for the sector on TV, Print and Radio and Digital for July-October 2020 period. Read more here.

Rural India likely to bounce back faster than Urban: Report

A recent report by Kantar and GroupM’s Dialogue Factory indicates how despite the differential impact of COVID-19 across the country, consumers in rural parts of the country seem more confident of a rapid recovery in the economy. Read more here.

festive sales

Report: Shoppers in megacities led 25% of festive sales

This year, festive sales had to fight two major challenges, lower-income and fear of maximizing exposure to the external environment, this report highlights the two major and takeaways. Read more here.

Personal growth & everyday essential apps top performers on Google Play in 2020

Sleep stories for calm sleep & meditation by Wysa, an Indian developer, has been announced as the Best App of 2020 by Google Play. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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