TAM AdEx-Cross Media Report on Personal Healthcare details Ad Volumes for the sector on TV, Print and Radio and Digital for July-October 2020 period.
The Ad volumes for Personal Healthcare on TV and Radio witnessed a growth by 2% and 8% respectively in August 2020, in comparison to the numbers for July 2020, a recently released TAM report indicates. It further details that Prime Time was the most preferred time-band for Personal Healthcare brands with a 32% share of ad volumes on TV.
For Print, North Zone was seen to be topping the Ad Volumes with a 38% share. Mumbai & Nagpur were Top 2 cities in the West Zone as well as in overall India for the sector. Feature Films was the top Program Genre in Personal Healthcare advertising, followed by News Bulletin.
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When it comes to Celebrity Endorsements, Virat Kohli was spotted at the top position, followed by Raveena Tandon. The report further states that the top 10 advertisers added more than 60% share of ad volumes on TV & Radio and more than 80% share on Digital & Print.
You can access the entire report here: