Godrej Lal HIT unveils its new campaign to eradicate cockroaches at homes

Godrej Lal HIT campaign

Conceptualized by Lowe Lintas, the new TVC by Godrej Lal HIT focuses on eradicating the pests at homes and hence avoid the spreading of germs and diseases in the families.

Godrej HIT unveiled a new TVC for Godrej Lal HIT, the brand’s offering to kill cockroaches. Conceptualized by Lowe Lintas, the TVC communicates how the pests crawl in the night on unassuming objects, spreading germs that may get transferred onto the hands of kids and family members causing diseases

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The TVC also highlights that the role of Godrej Lal HIT is that of a pest killer, with a ‘Deep Reach Nozzle’, which kills all hidden cockroaches and removes the possibility of related diseases. The film uses humor to showcase the message.

Sharing his thoughts on the new campaign, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “Homes should be free of cockroaches and any related diseases that could arise from their presence. Through this TVC campaign, Godrej Lal HIT instills confidence amongst people by ensuring protection against these deadly roaches. With its proven ability to kill hidden cockroaches, Lal HIT ensures no space or corner is ignored where they can breed and multiply. We aim to drive penetration for Godrej Lal HIT along with category creation in the current context.”

Shantanu Sapre, Executive Director at Lowe Lintas, said, “The task here was to educate people about how cockroaches spread diseases behind your back. To bring alive this message in a humorous and light hearted way, the Group Creative Director duo Navin Chawla & Vishal Bagade found an interesting way to land this message by using the visual device of quasi-enforcement authorities, as we have seen in several popular TV series entering the kitchen to caution the mother about the ‘unknown’ danger she and her family is living with.”

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