December Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa December Week 2 — features, campaigns, data, and more.
Western India continues to be a key region for us: Rajeev Sehgal on Jeeru rebranding
In conversation with Media Samosa, Xotik Frujus’s Rajeev Sehgal shares insights from the new packaging and rebranding journey of Jeeru. Read more here.
Orient Electric takes a hyperlocal approach with mobile vans in Tamil Nadu
With the Smart Mobile display, Orient Electric aims to reach out to masses as well as retailers and electricians and increase awareness for its product range in Tamil Nadu. Read more here.
ITC’s Sunfeast Caker launches first pan-India TVC ‘Paet Ko Do Kuch Great’
ITC Ltd.’s Sunfeast Caker has built their campaign ‘Paet Ko Do Kuch Great’ by keeping the snacking behavior of people in mind and urged consumers to not compromise. Read more here.
Mangaldeep launches new TVC for Sandalwood range
The new Mangaldeep TVC attempts to capture a devotee’s strong association with the fragrance of Sandalwood agarbattis. Read more here.
Godrej Lal HIT unveils its new campaign to eradicate cockroaches at homes
Conceptualized by Lowe Lintas, the new TVC by Godrej Lal HIT focuses on eradicating the pests at homes and hence avoid the spreading of germs and diseases in the families. Read more here.
Wacoal launches it’s first campaign ‘Feels So Fine’ in India
Conceptualized by McCann WorldGroup India, Wacoal’s campaign showcases the philosophy of supporting women in expressing their beautiful selves in lingerie that fits right and ‘feels so fine’. Read more here.
Akshay Kumar is the new face of Dabur Chyawanprash
The campaign featuring Akshay Kumar has been designed asking the nation to come together and pledge to build “inner strength & fighting spirit” in these uncertain times by Dabur Chyawanprash. Read more here.
Samsung celebrates its 25th anniversary in India; unveils new vision and logo
Samsung India has launched #PoweringDigitalIndia, its brand new vision for the country, that will be driven by a new citizenship program aimed at students across the nation, a refreshed local R&D strategy with a focus on the local startup community, and new initiatives in manufacturing. Read more here.
Amazon Prime Video launches Watch Party in India
Prime members will be able to avail the Watch Party and chat features with no additional cost to their Amazon membership. Read more here.
Sony SAB recreates ‘Wagle ki Duniya’ with Sumeet Raghavan
Reigniting nostalgia, Sony SAB to soon launch Wagle Ki Duniya – Nayi Peedhi, Naye Kissey. The show takes the classic and mass’s favorite Mr. Wagle and introduces a new era of Wagle Ki Duniya featuring Sumeet Raghavan in the lead. Read more here.
Essence to be Mamaearth’s integrated media agency
For Mamaearth, GroupM’s Essence will handle media planning and activation for brand building as well as awareness campaigns. Read more here.
BIC Cello appoints PR Pundit as its Strategic Communication Partner in India
As per the mandate, PR Pundit will be responsible for driving the overall communication program for BIC Cello to amplify the brand’s story and cultivate its reputation in India. Read more here.
News18 Network appoints Pawan Sharma as Sales Head, Focus, Hindi & Language cluster
In his role, Pawan Sharma will be responsible for unlocking the potential for the Network’s Focus segment in the general news. Read more here.
Resulticks, Merkle Sokrati ink strategic partnership
As part of the partnership, Resulticks and Merkle Sokrati will empower brands to deliver smart/cost-efficient digital-led topline growth through sharp-targeted data-driven communications using Resulticks’ AI-powered big data cloud solution. Read more here.
GEC garnered 58% Avg Ad Volumes/Day during festive season 2020: TAM
TAM AdEx Television Advertising Report-23 highlights the television advertising trends during the festive season in GEC and Movies Genre. Read more here.