Samsung India has launched #PoweringDigitalIndia, its brand new vision for the country, that will be driven by a new citizenship program aimed at students across the nation, a refreshed local R&D strategy with a focus on the local startup community, and new initiatives in manufacturing.
The new vision #PoweringDigitalIndia is being unveiled as Samsung completes 25 successful years in India.
Launching the new vision, Ken Kang, President & CEO, Samsung Southwest Asia, said: “At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted, and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner.”
“Samsung is committed to work with the Government of India and various state governments to realize their vision of nation-building, digital inclusion, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations,” he adds.
Citizenship: Vision For The Youth
India is a young country and Samsung intends to contribute to creating leaders of tomorrow. As part of the Powering Digital India vision, Samsung will launch a new youth-centric citizenship program that will involve engineering students and academia from across the country, with an objective to help create a stronger innovation ecosystem in the country. The contours of the program will be unveiled soon.
Refreshed R&D Strategy
On the R&D front, Samsung has a refreshed strategy for next year. Samsung’s R&D centres in India will continue to work on advanced R&D areas such as 5G, AI, IoT as well as on cloud services and embrace end-to-end thinking to take projects from research to development to the commercialization stage.
In addition to this, the company will expand Open Innovation with startups, students, and universities with an aim to help strengthen the innovation and startup ecosystem in the country and also augment their in-house innovation capabilities. Samsung claims the culture of innovation at Samsung R&D centers will allow thousands of engineers to create patents and leave their mark in the fields of technology and user experience.
Leading Network Evolution
Samsung has built the largest nationwide 4G LTE network for an Indian telecommunications company. This is also one of the world’s biggest data carriers, providing reliable network services to both consumers and industries. Samsung is also working with various partners in India to help lead network evolution and pioneer 5G technology.
New Initiatives in Manufacturing
Samsung is planning new initiatives in manufacturing in India, with an aim of contributing to the government’s vision of ‘Make in India’ and developing the country as an electronics manufacturing and exports hub.
The digital world today signifies connectivity and transformation. The logo takes inspiration from this world and gives a visual meaning which intends to indicate looking ahead, innovation, and speed.
The design uses the dot design on top of “I” which represents motion and speed. It has been designed as minimalist and uncluttered, with the use of India colors as accents.