Tide India rolls out campaign announcing launch of Tide Plus Double Power


The TVC announcing the new launch features the brand’s ambassador, Ayushmann Khurrana, urging consumers to try Tide Double Power.

Tide has recently launched Tide Plus Double Power, an upgrade to its existing portfolio of Tide Plus Extra Power. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana.

Available at an introductory offer of INR 45 for 500g, Tide Plus Double Power is designed specifically to cater to the consumer’s everyday needs by reducing their time invested in doing laundry. With an increasing number of consumers spending their time at home this year, kids and adults alike have been getting more food stains than usual, which means Double Trouble for the homemaker. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments.

The new TVC features Ayushmann Khurrana, challenging his fans on removing tough food stains without any additional scrubbing or bar involved. With the dirt lift and lock technology removing grime, and not letting it settle back into the fibers, the new product formulation addresses the most important need of everyday stain removal, better fragrance, and whiteness for overall superior cleaning. 

Also Read: Tide India announces Ayushmann Khurrana as brand ambassador, launches new campaign

Talking about the launch, Sharat Verma, Chief Marketing Officer, and Vice President, Fabric Care at P&G India said, “ The new Tide Plus Double Power is our best formulation till date, and a significant improvement versus the previous product on every front – be it stain removal, whiteness or fragrance. With this new, upgraded Tide Double Power, we are bringing to market a formulation specially designed to delight the Indian consumer and give them brilliant cleaning at an affordable price.”

Commenting on the new launch, Ayushmann Khurrana, Tide India Brand Ambassador said, “Tackling everyday stains is a mundane task every household has to encounter, and this has continued even during the recent lockdown. This newly launched product will give the users a delightful laundry experience. And just like I say in the exciting new TVC – Abhi tak try nahi kiya? “

Tide Plus Double Power is available in stores across India in 2 variants – Lemon and Mint, and our best seller Jasmine and Rose.



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