As part of an ongoing evolution of the network, ABP has given a new visual identity to all its broadcast channels and digital platforms.
ABP Network unveiled new logos for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live, as a part of an ongoing evolution of the network. The new logos of the channels have been designed to serve as a symbol of the overall vision of the network, of creating ‘an informed and open society’.
On the logo refresh announcement, Avinash Pandey, CEO, ABP Network said, “Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from the relatively static framework, to make itself better suited for the fast-evolving media landscape.”
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The complete rebranding, including the new logo, has been conceptualised by Saffron Brand Consultants — a global brand consultancy based in Madrid, Spain.
Elaborating on the transition, Jacob Benbunan, Co-founder & CEO, Saffron Brand Consultants said, “Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”