Making the celebrations a memorable and collaborative experience for the viewers and the brand, the channel launched a curated game filter on Instagram that allows fans to win exciting prizes by collecting the Movies NOW 10-year special logo to score points and share it on their stories tagging the channel.
Movies NOW celebrates the successful completion of a decade in entertaining its viewers with the best-in-class Hollywood content. Successfully driving immersive consumer engagement, Movies NOW led the innovative use of AR for its Spielberg Special property as well as 3D OOH sites for promotions of the movie Avatar. Augmenting the Hollywood experience, Movies NOW was the first to present DC and Marvel titles together for its viewers in India. The channel through the course of 7 seasons of its flagship property, 100 Mania, has successfully implemented India’s biggest consumer engagement activity.
Celebrating this iconic milestone, the channel has announced #10YearsofMoviesNOW, a special campaign that brings a line-up of exciting and engaging activities. Presenting movie aficionados a unique opportunity to be part of the week-long celebration, where they can exclusively handpick their favorite movies from a selection of top Hollywood blockbusters that will air on the big day, Movies NOW hosted a movie poll on its Instagram stories which witnessed an unprecedented engagement. Recognizing and rewarding the channel’s loyal viewer base, Movies NOW has rolled out a ‘Watch and Win’ contest on TV, where participants have to screenshot and tweet the special Jackpot, that will appear on their screens during the movies, spins to 10 10 10.
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Commenting on the 10-year Anniversary of Movies NOW, Vivek Srivastava, President – Strategy and Business Head – News and English Entertainment Cluster, Times Network said, “It’s been a fantastic journey so far and we are absolutely thrilled to achieve this milestone. We set out with a promise of creating an unprecedented movie viewing extravaganza for our viewers and today, we are proud that we have consistently delivered on that. Through the last ten years, each of our initiatives and properties has met with a phenomenal viewer response, which is a testament to our robust and diverse content strategy. As we march ahead, we aim to continue raising the bar and setting new benchmarks in the category.”
Movies Now has also rolled out an integrated promotional plan that includes special promos across the network channels and social media assets, digital promotions and print ads across Times Group leading dailies.