Media Samosa Round-Up: December 14 to December 18

Media Samosa December Week 3

December Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa December Week 3 — features, campaigns, data, and more.


Prashant Panday

Interview: Through brand Mirchi we will be hyperlocal generalists focussed on collaborations says Prashant Panday

For December Week 3, Media Samosa speaks to Prashant Panday to know more about the new positioning and what it entails. Read more here.

#PRPOILive: Going GLOcal with PR

Pooja Thakran and Puneet Gupta explore how brands are communicating owing to the recent times and ongoing market conditions. Read more here.

Brand Stories

Godrej Ezee

Godrej collaborates with IMD & CRY for Ezee Hugs initiative

As part of the Ezee Hugs initiative, Godrej Ezee will gift woollens to underprivileged kids in colder areas of the country. Read more here.

Hungama adds ‘Supa Strikas’ to its slew of series this holiday season

Hungama’s ‘Supa Strikas’ takes young viewers through the behind the scenes at the world’s greatest soccer club who are on a quest to win the prized Super League trophy. Read more here.

Movies Now

Movies NOW launches campaign to celebrate the 10-year milestone

Making the celebrations a memorable and collaborative experience for the viewers and the brand, the channel launched a curated game filter on Instagram. Read more here.

ABP Network rolls out new logos for all channels

As part of an ongoing evolution of the network, ABP has given a new visual identity to all its broadcast channels and digital platforms. Read more here.


PagarBook’s latest campaign encourages businesses to go digital

Conceptualized and executed by BBDO India for PagarBook, the inter-generational story is about the new efficient way of managing businesses. Read more here.’s campaign empowers consumers to take control of the matchmaking proces

The campaign titled ‘Pressure Hatao, pe aao’ addresses the several pressures women face in their matchmaking journey and empowers them to take control of the situation. Read more here.

Asian Paints campaign

Asian Paints highlights safe painting service in new campaign for south market

The campaign has been created for potential Asian Paints consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. Read more here.

Tide India rolls out campaign announcing launch of Tide Plus Double Power

The TVC announcing the new launch features the brand’s ambassador, Ayushmann Khurrana, urging consumers to try Tide Double Power. Read more here.


aha announces content slate for 2021, unveils 52 premium originals

Helmed by the finest filmmakers from the Telugu industry, aha’s content slate will range from blockbuster movies, original web shows, movies, talk shows, and docudramas covering multiple genres. Read more here.

Industry Updates

PROI Worldwide

Canada’s Argyle PR partners with PROI Worldwide

Within the partnership, PROI Worldwide will be supporting Argyle PR with agency development and client servicing. Read more here.

Wavemaker India retains media duties of Perfetti Van Melle

Wavemaker has been furthermore entrusted with integrated media duties for Perfetti Van Melle India. The account will continue to be handled out of the Gurugram office. Read more here.

ADC 100th Annual Awards

The One Club names Mumbai’s Abha Narain Lambah jury chair for ADC 100th Annual Awards

The first group of top creative leaders has been named as jury chairs for the ADC 100th Annual Awards. Read more here.

Purplle appoints Essence as integrated media agency of record in India

Essence will work on strategy, analytics, media planning, media activation and content innovation online and offline for Purplle. Read more here.

iNSTRUCKO mandate

iNSTRUCKO grants communications mandate to Mavcomm Consulting

With the mandate becoming effective from December 2020, iNSTRUCKO aims to create new content and expand its scope with established institutes. Read more here.

Sakshar Media bags PR & marketing mandate for The Biryani House

Sakshar media will supervise an integrated communications mandate covering brand and corporate communications for The Biryani House. Read more here.

Ashish Dhruva

Ashish Dhruva joins InterMiles as Senior VP, Marketing & Customer Engagement

At InterMiles, Ashish Dhruva will drive marketing strategies through integrated brand strategy, communication, content and digital marketing. Read more here.

Talentedge awards PR mandate to Kaizzen

According to the mandate, Kaizzen will handle strategic communications for Talentedge, helping the platform garner brand visibility. Read more here.

Concept PR and Epigamia

Concept Public Relations bags the PR mandate of Epigamia

As per the mandate, Concept PR will be responsible for handling media relations, strategic communications, and brand advisory services for Epigamia. Read more here.

Infectious Advertising bags communications mandate for Tata Capital

As the communications partner to Tata Capital, Infectious Advertising will help to build the brand across varied areas of business in India. Read more here.



Previous articleGodrej collaborates with IMD & CRY for Ezee Hugs initiative
Next articleCapital Foods announces the elevation of Navin Tewari to Managing Director and CEO
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here