Coolberg forays into fizzy drinks category with cranberry variant

Cranito

Coolberg leadership feels that cranberry flavoured drinks are next in line to make it big in the beverage market that is dominated by Cola.

Mumbai-based Coolberg, known for its zero alcohol beers, is expanding its portfolio with a fizzy drink called Cranito Fizzy Cranberry. With this new launch, the brand aims to bring forth a refreshing take on the cranberry flavoured beverages.

Talking about the new product Cranito, Pankaj Aswani, Founder & CEO of Coolberg, said, “We are continuously working on bringing the best products in the Indian market with an aim to serve the changing needs of young Indian consumers.”

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“Cranberry drink has the potential to become the next big flavour in the beverage market which is dominated by Colas. We are confident that Cranito will resonate well with millennials and will prove to be a significant milestone in our journey.”

Adding to the launch of Cranito, Sumanta Sarkar, Sales Director at Coolberg said, “it has been a while since the Indian beverage market has seen some innovation in the fizzy drinks category, the launch of Cranito will bring in a wave of freshness in this cluttered market that demands innovation. This also adds yet another first for Coolberg, in a market that is about to be served its first-ever fizzy cranberry drink.”

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