Conceptualised and executed by BookMyShow, the Christmas campaign film is the brand’s tribute to frontline heroes.
In a year that has been fraught with challenges abound – health, economic, personal loss and more, spreading happiness and cheer has been more valuable than ever before. Lending a hand to front line health workers, tirelessly working to boost the morale and health of millions of Indians through these extraordinary times, BookASmile the charity initiative of BookMyShow has taken a step to support them and spread cheer through its latest campaign for Christmas #LoveBoostsHealth.
The campaign, which has been rolled out as a film features doctors and their medical teams surprising young and old patients by arriving as ‘Santas in PPE’ kits while their team comes dressed as ‘Elves in PPEs’ discharging their duties, handing over not just medicines for the day but also some gifts, a whole lot of love and festive cheer.
The film that has been conceptualised and executed by BookMyShow and shot to capture events as they unfold in real-time in a city-based hospital, captures children and old patients’ surprise and joy over the initiative, reinforcing the extent of the impact, some kindness, positivity and a giving heart can have when it comes to health for all of us and especially those that remain in medical care centres.
Commenting on the campaign, Farzana Cama Balpande, Head – BookASmile said, “The pandemic has been a black swan event and a life-altering experience like none other, having brought several challenges and adversities to so many of us. But it has most definitely made us realise the importance of valuing the small things that bring comfort, happiness and spread smiles, not just on our faces but to those who may not be as lucky as us.”
“BookASmile’s latest Christmas campaign is a special tribute to our frontline heroes to recognise their role in saving millions of lives every day while risking their own but also to remember that love and happiness can be a booster to health like no other medicine can. At BookASmile, we stand united with the frontline workers, those impacted by this health crisis and the underprivileged and committed to play our part to deliver smiles,” she added.