As 2020 comes to an end, malls step up the decor in premises to make for irresistible and safe halts for people venturing out to celebrate the end of the year.
This year on Diwali, malls across the country had gotten a new lease of life with restrictions around public spaces being lifted to a great degree. Much of their marketing communications were concentrated on safety in the premises, for which influencers were also roped in for walk-in tours. Since then, people have become more confident in venturing out, albeit safely. These factors have led them to a December where they can focus on decor to invite people for experiences at the mall.
Malls have decked up the malls with trees and trinkets, amplifying these with visuals on social media. In some cases, the focus has been only on decor, while others have included customers and influencers in their online communication. The decor and offline experiences in the malls remain the focal point of these digital campaigns.
In most cases, these online visuals are supplemented by hashtags that people can use when they are sharing their own pictures online after visiting these spaces. Plenty of props and backgrounds are made available on the premises to facilitate such interactions and add value to the experiences of people.
Seawoods Grand Central
The Pavillion Pune
If you are planning to step out to experience joy and decor at your nearest mall, do not forget your mask and bottle of sanitiser. Merry Christmas!