As per the mandate, Sakshar Media will be taking care of communications strategy and launch campaigns for Alniche Lifesciences.
Sakshar media will supervise an integrated communications mandate covering brand and corporate communications for Alniche Lifesciences. Furthermore, to handling content creation, media relations, and marketing, Sakshar media will also be liable for communications strategy, launch campaigns, and industry leadership positioning.
Alniche Lifesciences is a Pharma Company based in New Delhi which serves patients and the medical fraternity by offering effective and affordable medicines and wellness products.
On winning the mandate, Puneet Kumar, Founder & Director, Sakshar Media, said “Sakshar has a strong legacy in the Pharma industry and we are truly honoured to have been awarded this responsibility. Sakshar was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord.
Commenting on the announcement Girish Arora, Founder & Managing Director, Alniche Lifesciences, said “We are pleased to appoint Sakshar Media as our Public Relations Consultancy to impart our vision and spearhead Alniche Lifesciences in the arena of pharmaceuticals. We are confident that the team’s experience in managing alike mandates for other industry bodies and clients in the pharma and health space helps them understand the mechanics of this sector and thus adapt a communications strategy for us. We look forward to a productive alliance with team Sakshar media.”