For every selfie submitted under Dekho, Jeeto aur Jeetao with Shakuntala Devi, the channel will contribute INR 100 towards charity.
As a part of the promotional plan for the World Television Premiere of Shakuntala Devi, Sony MAX is asking viewers to participate in a contest titled Dekho, Jeeto aur Jeetao with Shakuntala Devi. The activity requires fans to click a selfie of themselves while watching the premier and post it on Facebook or Instagram, tagging the channel’s official handle and including #DekhoJeetoJeetaoContest in the caption.
For each participant, Sony MAX will contribute INR 100 towards the Salaam Balak Trust, an Indian non-profit working for the welfare of street children. The money will be used to buy tablets for the children, helping them get access to new-age education. The channel hopes for this initiative to be one that keeps the legacy of Shakuntala Devi alive.
Speaking about the initiative, Neeraj Vyas, Business Head, Sony MAX said, “Sony MAX has always introduced interesting initiatives to keep the audiences engaged, entertained and informed. The latest campaign, ‘Dekho, Jeeto aur Jeetao with Shakuntala Devi’ aims to take the cause of e-learning a notch higher.”
“The story of Shakuntala Devi is a real-life empowering tale about mathematical brilliance and we believe students tend to get inspired by such motivating & gripping stories of great personalities. Therefore, at Sony MAX we are thrilled to take this opportunity to support new-age education and make viewers a part of it by donating tablets to the students who are keen to learn,” he added.