December Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa December Week 4 — features, campaigns, data, and more.
Features
For massification of non-cricket properties, high entertainment quotient & localization is must: Rajesh Kaul, SPN India
On the sidelines of the India Australia test series, we get in conversation with the broadcaster, Sony Sports’ Rajesh Kaul to deep dive into the world of sports beyond cricket and the dynamics of sports marketing. Read more here.
Interview: We are betting big on original IPs with increased focus on local content says, Abhishek Dutta, Cartoon Network & Pogo
With the kids’ content seeing a surge in consumption during the lockdown, Media Samosa speaks to Abhishek Dutta about how the genre has faired and the role of Cartoon Network and Pogo in it. Read more here.
Malls step up decor to invite consumers over for Christmas
As 2020 comes to an end with December Week 4, malls step up the decor in premises to make for irresistible and safe halts for people venturing out to celebrate the end of the year. Read more here.
Campaigns
Dekho, Jeeto aur Jeetao: Sony MAX promotes Shakuntala Devi premiere with online contest
For every selfie submitted under Dekho, Jeeto aur Jeetao with Shakuntala Devi, the channel will contribute INR 100 towards charity. Read more here.
New Dr. Fixit TVC draws cricket parallel to explain water-proofing
Featuring Amitabh Bachchan, the new Dr. Fixit TVC focusses on the importance of using a combo of two products for proper water-proofing. Read more here.
Toyota Kirloskar Motor introduces ‘Adarshmann’
Adarshmann is a caricature series which talks about #Respect, featuring Urban Cruiser’s brand ambassador Ayushmann Khurrana. Read more here.
BookASmile spreads cheer this Christmas with Santas in PPEs
Conceptualised and executed by BookMyShow, the Christmas campaign film is the brand’s tribute to frontline heroes. Read more here.
Brand Tales
Coolberg forays into fizzy drinks category with cranberry variant
Coolberg leadership feels that cranberry flavoured drinks are next in line to make it big in the beverage market. Read more here.
Classmate launches new Origami notebooks to support DIY crafts
Each notebook in the Origami series by Classmate will contain a craft sheet and the instructions to fold it into a papercraft piece. Read more here.
Havmor launches new ice-cream cake flavours for holiday season
The new variants launched by Havmor include options across chocolate, caramel, cookies & cream and red velvet flavours. Read more here.
People
Capital Foods announces the elevation of Navin Tewari to Managing Director and CEO
Navin Tewari succeeds the founder, Ajay Gupta, who will now be the Non-Executive Chairman. Tewari joined the company in early 2019 as the Chief Executive Officer. Read more here.
WhiteHat Jr strengthens leadership team
The entire leadership team will work closely with Founder and CEO of WhiteHat Jr, Karan Bajaj to deliver personalized and live learning for every student. Read more here.
Enrich onboards Vivek Bali as CEO
With nearly three decades of experience, Vivek Bali has both global & local experience as a marketing & sales strategist. Read more here.
R K SWAMY HANSA names S Swaminathan as Executive Director, Group Strategy
With the appointment of S Swaminathan, R K SWAMY HANSA aims to build a ‘Total Digital’ blue-print and drive integration of its offerings for the benefit of clients. Read more here.
Lionsgate elevates Rohit Jain to Managing Director, SA, and Networks – Emerging Markets Asia
Rohit Jain will be responsible for shepherding growth across all of Lionsgate’s South Asian businesses. Read more here.
Madison Media strengthens Kolkata operations
Vandana Ramkrishna, Vice President from Mumbai will oversee Kolkata office with a focus on strategy, digital and business development. Read more here.
Mandates
Electrolux appoints Omnicom Media Group as its media agency of record in APAC and MEA
The appointment sees OMG take on complete paid media duties for all of Electrolux’s brands. Read more here.
Zeno Group wins the PR mandate for ESPNcricinfo
Zeno Group will be responsible for delivering ESPNcricinfo’s communication strategies across various platforms. Read more here.
Sakshar Media wins the PR mandate for Alniche Lifesciences
As per the mandate, Sakshar Media will be taking care of communications strategy and launch campaigns for Alniche Lifesciences. Read more here.
Report
GIPSI Report indicates consumers will seek reassurance & transparency from brands in 2021
With deep listening methodology, Tonic Worldwide’s GIPSI predicts the consumer needs that brands will have to concentrate on in 2021. Read more here.
Priyanka Chopra Jonas tops the chart for brand value: Checkbrand Report
According to the online sentiment analysis report of Checkbrand, Priyanka Chopra Jonas scores better than Salman Khan and Akshay Kumar on parameters such as engagement, followers, and more in the recently revealed celebrity social media data. Read more here.
