ITC Fiama releases new TVC for Gel Bars

Fiama TVC Sara Ali Khan

Featuring brand ambassador Sara Ali Khan, the new TVC focusses on how Fiama Gel Bars can help the consumer relieve stress on their skin.

Everyday stress tends to get to most of us. We know that it’s not just our mind and mood, but also our skin that gets stressed — leaving it dull and dry. ITC Fiama Gel Bars, with the goodness of natural ingredients, help skin feel soft and happy. In their latest TVC, Fiama’s brand ambassador Sara Ali Khan indulges in a fun Fiama bath with moisturising gel bars.

Also Read: New Dr. Fixit TVC draws cricket parallel to explain water-proofing

On the launch of the campaign, Sara Ali Khan, said, “Fiama personifies everything fun and vibrant for me. My bath is my time to indulge, unwind and de-stress. I think Fiama Gel Bar is such a unique offering by the brand. It brightens up my mood and my bath”

The director of the film, Namita Roy Ghose said “It was great working on Fiama once again. We love the brand’s youthfulness and pizzazz and vitality. It was also a great pleasure to work with Sara again and have the opportunity to encounter her unique beauty and vivacity.”

Pallavi Chakravarti, Executive Creative Director Taproot Dentsu India added, “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”



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