Cred campaigns become the most popular ones of 2020: Wizikey Newsmaker Report

Wizikey Report 2020

A new report by Wizikey – The Power Rankings 2020: Top 10 Brand Campaigns, highlights the top brand marketing campaigns of the year 2020.

As per a new Wizikey report showcasing the top 10 brand campaigns of 2020, Tanishq leads amongst all other brands due to the entire controversy surrounding its TVC Ekatvam (The Beauty of Oneness), in terms of creating a buzz in the industry. Following close behind are Spotify, Google, Zomato, and Amul (mentioned according to rank).

Featuring celebrities like Madhuri Dixit, Anil Kapoor, Bappi Lahiri , Udit Narayan and Govinda, the quirky campaigns of Cred have become the most popular ones of 2020 . The rebranding of HUL’s flagship brand Fair & Lovely to Glow & Lovely was another controversial trendsetting campaign that endorsed the brand’s version of a more inclusive vision of beauty.

Also read: Priyanka Chopra Jonas tops the chart for brand value: Checkbrand Report

Commenting on this, Anshul Sushil, CEO & Co-Founder, Wizikey, said, “To create a strong connection with its target audience and to stay differentiated in these testing times, we have seen brands engaging in out-of-the-box creative campaigns all throughout the year. While some of them have stuck on and made a strong impact, others have failed to find their footing in the clutter. Our Top 10 Power Rankers 2020 with the use of predictive analytics and machine learning helps recognize the campaigns which have generated the most visible results across the spectrum.”

Some more interesting points from the report are:

  • The dairy brand Amul, at number 5, famed for its on-point topicals, came up with a creative titled ‘Exit the Dragon’. The creative showcased the iconic Amul Girl telling the dragon to exit – an oblique reference to Chinese products. The powerful creative commercial communicated the message in regards to the boycott of goods manufactured in China
  • After receiving widespread criticism for its YouTube Ad, Zomato, at rank 4, ran a campaign offering prizes up to 25 lakhs for a consumer-created ad which gave them a lot of traction
  • Having already established its connection with ‘home’ through its tag-line ‘Har Ghar Kucch Kehta Hai’, Asian Paints, at rank 7, released a campaign during the lockdown which spoke about the new normal and the changing roles of family members as they all work from home
  • Google’s Super Bowl spot ‘Loretta’ campaign won a lot of hearts after it shared the real-life story of a Google employee’s 85-year-old grandfather where Google products helped him ‘how not to forget’ his late wife Loretta

You can access the entire report here:

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