January Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa January Week 1 — features, campaigns, data, and more.
Features
Gaana saw a 13% rise in music consumption across India: Prashan Agarwal
Gaana’s Prashan Agarwal talks about the platform’s growth in 2020, the impact COVID-19 had on it, and their plans ahead for brands and users. Read more here.
Case Studies
Case Study: How Jack Daniel’s got a makeover for Diwali 2020
Created by Open Strategy and Design, Jack Daniel’s Diwali package was able to help the brand stay relevant during the festive season. Read more here.
Brand Tales
ITC Fiama releases new TVC for Gel Bars
Featuring brand ambassador Sara Ali Khan, the new TVC focusses on how Fiama Gel Bars can help the consumer relieve stress on their skin. Read more here.
Colors Tamil to start airing two new shows in 2021
Colors Tamil hopes to strengthen their Monday to Saturday primetime with Sillunu Oru Kaadhal and daily morning band with Bhajan Samraat. Read more here.
Industry Updates
PayPal’s Tanya Naik joins Pine Labs as the Head of Omnichannel
A part of the founding team of PayPal in India, Tanya Naik comes with more than a decade of experience in the banking and payments space. Read more here.
YES Bank beefs up its team with Senior management personnel appointments
As per the latest update, YES Bank appoints Anurag Adlakha (currently Group CFO) as Chief Human Resources Officer and Niranjan Banodkar as the Group CFO to strengthen its Senior Management personnel team. Read more here.
Prestige Group awards PR & communication mandate to Lintas Live
Lintas Live will develop impactful campaigns for the Prestige Group that build on their legacy, along with designing their overall PR & communication strategy. Read more here.
