Nilkamal has launched Doctor Dreams with a digital experience at the heart of the brand’s communication to target tech-savvy Millenials.
Furniture brand Nilkamal has launched Doctor Dreams, holistic sleep solutions brand. Targeted towards the millennial digital-savvy audience, the brand offers a variety of products, solutions and digital experiences including Mattresses, Mattress Protectors, Pillows, beds and more that can be accessed by consumers at their convenience, at the click of a button.
With an innovative design that comes packed in a box, Doctor Dreams mattresses are the embodiment of the brand’s proposition, ‘Happy Sleep Delivered.’ Recognising the importance of sleep in the overall mental and physical well-being of a person, Doctor Dreams leveraged social listening to understand the numerous sleep-related pain points of a consumer.
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Basis of this understanding and driven by the passion to offer quality sleep solutions, Doctor Dreams created a comprehensive sleep ecosystem with its host of products, accessories and softer solutions. The brand has also created a host of digital experiences such as the Sleep Journal, Sleep music and Sleep stories.
Commenting on Doctor Dreams, Vinod Khandelwal, Sr. General Manager, (E-com head and Buying), Nilkamal Ltd. says, “We are working towards a comprehensive sleep ecosystem where we look beyond products and leverage technology and services to ensure that our customers get the most comfortable and happy sleep. Going forward we intend to expand our basket of offering to cover every aspect of sleep by influencing all 5 senses. Our aim is to create a lasting relationship going beyond a transactional one that ends with a product purchase. We want to be known as a service brand rather than a product’s brand.”