January Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa January Week 2 — features, campaigns, data, and more.
Features
Opinion Showcasing brand love Inside Out: Leveraging employees as brand ambassadors
Sumit Lakhani, Awfis writes about the rising trend of brands relying on their large pool of employees to tell their stories representing the brand’s values, becoming influencers & ambassadors in their own right. Read more here.
Brand Tales
Avana ropes in actor Sayaji Shinde as brand ambassador
As a brand ambassador, Sayaji Shinde will represent the division whose services are aimed at helping farmers with water conservation. Read more here.
Mi India collaborates with Atul Kasbekar to salute COVID-19 warriors
The calendar, shot on a Mi phone by Atul Kasbekar, pays respect to people from various sectors who worked through the pandemic. Read more here.
Treebo Hotels partners with Dettol to facilitate hygienic stays
As per the partnership, Dettol products will be used to disinfect Treebo Hotels and the staff will be trained regularly to maintain hygiene standards. Read more here.
PhonePe launches Term Life Insurance plans in association with ICICI Prudential
With the launch of the new product, PhonePe aims to provide instant term life insurance to its users and improve awareness of hassle-free insurance in India. Read more here.
Doctor Dreams: Nilkamal launches new range of sleep solutions
Nilkamal has launched Doctor Dreams with a digital experience at the heart of the brand’s communication to target tech-savvy Millennials. Read more here.
Kia unveils new logo and global brand slogan
The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. Read more here.
Dabur expands oral care portfolio with new Ayurvedic Mouthwash
With the launch of its new Ayurvedic Mouthwash, ‘Dabur Red Pulling Oil’, the brand aims to revolutionise the Oral Care market in India. Read more here.
Industry Updates
Ritu Kapur likely to be the next MD of Quint Digital Media
Ritu Kapur has been suggested as the person to take over as Managing Director of Quint Digital Media after Raghav Bahl’s resignation. Read more here.
IPAB judgement will now allow IPRS to collect royalties from FM Radio Stations on behalf of its members
The judgement by IPAB also establishes separate royalty rates payable for sound recordings, literary works and musical works. Read more here.
Commodity Participants Association of India renews communications mandate with PROSE Integrated
Originally roped in by CPAI in 2019, PROSE will continue to offer 360-degree communications solutions, including PR and social media services. Read more here.
Karan Bajwa appointed as leader for Google Cloud in Asia Pacific
As part of the new role, Karan Bajwa will relocate to Singapore and report to Rob Enslin, President of Sales, Google Cloud. Read more here.
Eros Music gets rebranded to Eros Now Music
Eros has also appointed Rajitta Hemwaani as Business Head – Music, who will be responsible for driving the business of Eros Now Music, overlook content creation and acquisition. Read more here.
Blue Lotus bags PR mandate for Lodha Ventures
As per the mandate, Blue Lotus will be responsible to spearhead Lodha Ventures’ communication campaigns in India. Read more here.
Data
18% rise in Ads on regional movie channels in 2020: TAM
According to TAM data, 2020 saw the highest share of Ad Volumes in the Movies genre, with regional channels also seeing a rise in ad shares. Read more here.
Consumers seem to be primed and ready to adopt new mobility technologies: Report
In partnership with Ogilvy Consulting, WPP interviewed global leaders in innovation, marketing, growth, and UX across four industries to understand mobility strategies and more for the ‘Future of Brands in Motion’ Study. Read more here.
Toilet Soaps lead in GEC with 9% Ad Volume share: TAM
TAM data indicates that toilet soaps, washing powders and shampoos maintained their rank by being among the top 10 categories of ad share in GEC Genre. Read more here.
Personal Care sector captured 20% share of Ad Volumes in 2020: TAM
Owing to the focus on handwashing, Toilet Soaps category maintained its first position in 2020 with a 7% share of Ad Volumes, TAM data indicates. Read more here.
