The calendar, shot on a Mi phone by Atul Kasbekar, pays respect to people from various sectors who worked through the pandemic.
Mi India has announced a partnership with celebrity fashion photographer Atul Kasbekar to release a special edition 2021 calendar. The calendar that has been shot on the recently launched smartphone Mi 10i, pays an ode to the true heroes of 2020 – the COVID-19 warriors of India.
The calendar pays respect to covid warriors belonging to varied fields such as community workers, hospital personnel, doctors, nurses and many more.
It features personalities such as Manish Mundra (Film Maker), Mahita Nagaraj (Marketing Consultant), Muffazal Lakdawala (Surgeon), Milind Chandwani (Social Worker), Ruchika Bhargava (Physiotherapist), RS Wungkanngam (Working Professional), Vir Das (Comedian), Kunal Sharma (Advocate), Imtiyaz Ansari (Ambulance Driver), Vikram Bhagat (Working Professional), Uma Rajeshwari (Event Manager), Syed Ghafoor (Sanitiser Field Assistant), Kalish Mahida (Ward Supervisor), and Nivedita (Marketing Professional).
Sumit Sonal, Marketing Lead at Mi India says, “At Mi India, we recognize the efforts of the frontline workers who have put their lives at risk to ensure the safety of others. The special edition 2021 calendar shot by Atul Kasbekar is our small ode to recognize these heroes and showcase real stories of real people. As we move into a new decade, we wanted to reflect upon stories that shaped the year that was.”
Also Read: Avana ropes in actor Sayaji Shinde as brand ambassador
He added, “We are excited to have Atul Kasbekar who has beautifully captured the true heroes of 2020, bringing alive the true potential of Mi 10i’s cameras. There have been many acts of kindness where real people went out of their way for others and this is our small gesture to celebrate our heroes in light of the coming decade.”
Atul Kasbekar, Photographer says,“Technology today has made it possible for everyone to capture some brilliant photographs through their smartphone cameras. The Mi 10i’s 108MP camera allowed me to capture images with some unbelievable sharpness. This calendar represents the many thousands that have been there for the rest of us in the country and have done some remarkable work. It has been a privilege for me to capture their stories and shine a spotlight on these quiet, unsung heroes of 2020.”