According to TAM data, 2020 saw the highest share of Ad Volumes in the Movies genre, with regional channels also seeing a rise in ad shares.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies genre depicts the advertising trends in the genre throughout the year. It states how the Prime Time was the most preferred time-band on Movies genre, followed by Afternoon and Morning time-bands. Together, the three time bands together added 70% share of Ad Volumes.
2020 witnessed the highest growth of 60% on an average per day of movies genre as compared to Y 2016. When compared to Y 2019, the rise is 11%.
The personal care sector topped with a 26% share of ad volumes followed by F&B with 20% share. Toilet soaps lead with 9% share of ad volumes under the movies genre.
Under the subgenres of movies, Hindi movies topped with 46% share of ad volumes. Among the top 5, Bhojpuri and Kannada movies were the new entrants and English movies was not present in the ranking of Y 2020.
As per the report, the national and regional channels respectively accounted for a 51% and 49% share of ad volumes in Y 2020, with Trivago and Dr. Alco Free in the top exclusive advertisers on the channels list. Regional channels rose to an 18% volume as compared to 2019.
Dettol toilet soaps topped the list of the leading brands during 2020, followed by Clinic Plus Shampoo and Lux Toilet Soap. 6 out of the top 10 brands belonged to HUL.
You can access the entire report here: