The new pack of olive Oil from Del Monte has been rolled out after consumer research which highlighted that Indian consumers have become more health-conscious than ever before and are keen on adopting a healthy cooking oil.
Olive oil is considered as one of the best for health amongst all oil types and has therefore commanded a premium on price. Del Monte has launched a 1-liter pouch pack priced at Rs 250, thereby making this healthy oil affordable.
The pack is available at markets in Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab and is available on leading e-commerce platform(s) as well.
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Olive Pomace Oil is known to have zero Cholesterol with no Trans-fats, and instead carries high good fats ( MUFA/ PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.
‘’We have always given the highest priority to quality and healthy options while bringing products to the market. This is the first-ever affordable pack launch for the Olive Pomace Oil pack in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment,’’ says Yogesh Bellani, CEO FieldFresh Foods Pvt. Ltd (that manages the Del Monte brand in India).
