Bacto-V forays into hand hygiene category, launches campaign with Ramya Krishnan

Ramya Krishnan

With Ramya Krishnan as a brand ambassador, Bacto-V’s ‘Keep in Touch’ campaign is targeting consumers in Southern India.

CavinKare’s Bacto-V has stepped into the hand hygiene category with the launch of hand sanitisers and hand wash. To support the launch, Bacto-V rolled out a new campaign ‘Keep in Touch’ with actor Ramya Krishnan as its brand ambassador. The campaign has kickstarted across South India.

The campaign comprises of a TVC that showcases Ramya Krishnan encouraging consumers to resume normalcy and embrace physical touches empowered with a range of Bacto-V products. In the ad film, the actress is also seen educating the consumers about the continued need to regularly wash hands to avoid contamination of germs thereby enabling safe touch.

Also Read: Avana ropes in actor Sayaji Shinde as brand ambassador

Commenting on the occasion, Venkatesh Vijayaraghavan, Director & CEO – Personal Care & Alliances, CavinKare said “Today as we further strengthen our presence in the market with the addition of hand hygiene products, we are confident that Bacto-V will become a go-to hygiene brand for millions across households in India and bolster our efforts in contamination of germs. We are happy and delighted to be driving home the awareness and education around the importance of hand hygiene through Actor Ramya Krishnan who resonates well with our brand proposition.”

Commenting on the association, Actor Ramya Krishnan, said “My association with the brand as its ambassador gives me a sense of fulfilment and an opportunity to resonate the importance of hygiene and regular sanitization to consumers. Bacto-V’s promise of making hand touches safe again is truly commendable and I am confident that our partnership will educate more and more consumers around the country about the importance of regular sanitization.”

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