As per the mandate, Brand Sentry will help ‘A Petter Life’ in brand building through communication strategy across online and offline platforms.
Brand Sentry has bagged the entire PR and Digital communications mandate for A Petter Life – an e-commerce platform for pets. As per the mandate, the agency will assist A Petter Life in creating their communications strategy, reaching out to their target audience and creating their niche in the market with their unique concept of storytelling.
Brand Sentry and A Petter Life are both new in the industry, are working hard with integrity and belief, striving towards the betterment of four-legged companion. With their storytelling approach, Brand Sentry aims at changing the narrative of pet care space with A Petter Life and their exceptional offerings for both the fur babies and the pet parents.
On winning the mandate, Vishakha Mota, Co-Founder of Brand Sentry, said, “Being a Dog Mother myself, when I first heard of the concept of A Petter Life, I had a huge sigh of relief and was super excited because they are the answer to so many of my challenges on a daily basis. Anjali and Sachin have understood the gap in the Indian pet care market and have provided us with the perfect solution and I am more than obliged to be able to be a part of this journey with them. Brand Sentry’s aim for A Petter Life is to help them tell their story to every pet parent in our country and help them provide a comprehensive and holistic life to their fur babies. Storytelling is at the core of everything we do and our efforts will be to narrate the brand values, philosophies, and vision of the brand by interacting with the audience through different media and digital tools.”
On Brand Sentry’s appointment, Anjali Kalachand, Co-Founder of A Petter Life, said, “We are pleased to have Brand Sentry Team on board as our PR and communications consultants. The team at Brand Sentry is aligned with our vision and goals. The platform is designed to provide solutions to all the pet-related woes and our mission is to educate pet parents for understanding their dogs better. Brand Sentry understood this well and conceptualized an execution plan with a fresh and unique perspective. We look forward to a fruitful association with the team Brand Sentry.”