The special packaging is an attempt by Gulf Oil India to acknowledge and cherish their long-standing association with the cricketer.
Gulf Oil Lubricants India Limited has launched an exclusive edition M.S. Dhoni tribute pack under its Pride engine oil range for a limited period of 2 months. This exclusive pack is a tribute to cricketer M.S. Dhoni, Gulf Oil India’s brand ambassador.
The orange and blue packaging with Dhoni’s image rendition on it offers easy visual identification of the product. This special edition pack is available at authorised Gulf Oil dealer across the country.
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Speaking on the launch, Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd said, “The tribute pack is specially designed with an aim to celebrate the nation’s pride and our long-running association with MS Dhoni. We are honoured to have our products represented by an avid biker and enthusiast like him, who propagates similar values as the brand.”
“With ‘Captain Gulf’ as the brand ambassador, Gulf Oil has garnered unique recognition amongst the motorheads and facilitated us to achieve our goals in the two-wheeler lubricant segment,” he added.
Gulf Pride is well suited for a variety of motorcycles and scooters with its wide range of engine oils available in various viscosity grades. The brand has always been positioned as the range that delivers ‘Insta Pick-up’ to bikes/scooters. This helps the consumers to get ahead and stay ahead in their journey.