Smule Mirchi Cover Star, the digital singing reality show aims to offer an opportunity to bring forth diverse musical talent from across India to the forefront, highlighting the country’s rich multicultural, multi-demographic milieu.
Mirchi and Smule Inc announced the third season of “Smule Mirchi Cover Star,” the digital singing competition. This announcement comes on the heels of record turnout in Season 2, with more than 50,000 people participating in the singing talent hunt series.
The winner will perform at the 13th Annual Mirchi Music Awards in Mumbai, in the presence of iconic music industry legends. The winner will also be bestowed with an opportunity to be featured in a music video and launch a song launch with a reputed music label in addition to a cash prize of Rs. 3 lacs.
Smule offers contestants a virtual recording studio, with a list of hit songs to choose from a specially curated Smule Mirchi Cover Star playlist, a pitch guide to help stay in tune, and a variety of audio and video effects to look and sound their best. Once they have recorded their favorite song, all they have to do is fill in a few details and they have entered the contest.
“We’ve been blown away by the participation and high-caliber talent we’ve found through “Smule Mirchi Cover Star” over the last two seasons,” said Bill Bradford, President at Smule, Inc. “We’re proud to continue to invest in discovering local talent and empowering our musical community with the tools and inspiration they need to unleash their creativity, forge friendships with music lovers around the globe and connect through music in a way that’s truly meaningful.”
Smule is backed in India by Times Bridge, an investment arm of the Times Group.
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Commenting on Association for the third season, Viral Jani, Senior Vice President Investment Operations, Times Bridge, “The Season 3 of The Smule Mirchi Cover Star will provide a unique opportunity to this growing community of users to directly engage with prominent music artists on the Smule app and a once in a lifetime opportunity for winners to perform on the biggest musical platform of the country. Our endeavor at Times Bridge is to co-create such platforms by bridging technology, communities, and media distribution to build higher-order consumer value.”
Nandan Srinath, Executive President, Mirchi, says: “We at Mirchi are all set to bring an all-new season of Smule Mirchi Cover Star for those who love music and love to sing. Itt is a platform dedicated to those who love singing. The electric response we received in terms of entries in the previous seasons has been a big motivation in making Season 3 much bigger and better. This season will witness the grandeur of a bigger set of judges, bigger competition, and bigger prizes. Partnering with Smule yet again this year makes participation easier and brings onboard their vast community of music lovers. We are constantly excited with the strides Smule is making, and always enjoy working with them on Mirchi Cover Star.”