As per the mandate, Kaizzen will be helping Enterprise Ireland in strategic communications, reputation management, brand visibility, and more across media platforms
Kaizzen has won the PR mandate for Enterprise Ireland. The mandate covers corporate reputation management, brand visibility, and crisis management across media platforms.
Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets. It also manages the education in Ireland national brand under the authority of the Minister for Education and Skills. Thus, Kaizzen will also be managing the promotion of Irish Higher Education Institutions in the Indian market.
On appointing the agency, Abhinav Bhatia, Director of Enterprise Ireland – India and South Asia cites, said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and help us achieve our objective. We believe that the strong team with expert backing from the leadership will help Enterprise Ireland seamlessly manage its media communications right from planning, strategising to execution in the Indian market.”
Vineet Handa, CEO of Kaizzen, said, “Kaizzen has a long-standing relationship with Enterprise Ireland and has been working with them for the last 2 years. We are thankful to the management team at Enterprise Ireland for placing their trust in Kaizzen once more. Our team is excited at the opportunity of working collaboratively with the team at EI; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.”