As a part of media health check services, Essence will help brands accelerate digital marketing transformation for business growth and more.
Essence has announced the introduction of Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
Essence Media Health Check is a service product developed through Essence Global Ventures (EGV), the agency’s innovation, research and development hub based in Singapore. The product was incubated during the early stages of the COVID-19 pandemic as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures, as a means to accelerate their digital transformation.The agency has since piloted the Media Health Check for brands in the financial services, retail, technology and telecommunications industries across APAC.
James Smyllie, Senior Vice President, Head of Media, APAC at Essence, said, “With Essence Media Health Check, we are excited to help marketers leverage our best-in-class digital practices and proprietary tools to optimize their media investment and unlock value in their campaigns, in a fast, effective, efficient and actionable way. Through our pilot Media Health Checks across categories, we found at least 30 to 40% improvements in media efficiencies and potential business growth – numbers that would be hugely appealing to any marketer.”
Dawn Lim, Vice President, and Head, Commercial and Professional Services, EDB, said, “The launch of Essence Media Health Check is timely, as companies seek to optimize media campaigns amidst rapid changes in consumer behaviour resulting from COVID-19. EGV will help marketers accelerate their digital transformation efforts and drive new business opportunities through the development of innovative solutions, which can be scaled globally from Singapore.”