Media Samosa Round-Up: January Week 3

Media Samosa January Week 3

January Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa January Week 3 — features, campaigns, data, and more.

Brand Tales

Ogilvy Big FM Uttarayan

Ogilvy & BIG FM collaborate for awareness campaign on Uttarayan

A talking parrot character was created by Ogilvy & BIG FM to raise awareness about the perils of glass-coated threads for birds in the sky. Read more here.

Smule Mirchi Cover Star rolls out campaign for Season 3 ft Meet Bros.

Smule Mirchi Cover Star, the digital singing reality show aims to offer an opportunity to bring forth diverse musical talent from across India to the forefront, highlighting the country’s rich multicultural, multi-demographic milieu. Read more here.


Hyderabad FC announce Phab as Associate Sponsor and Official Nutrition Partner

Phab is aiming to further expand its consumer base with its range of functional products and partnership with Hyderabad FC. Read more here.

Bacto-V forays into hand hygiene category, launches campaign with Ramya Krishnan

With Ramya Krishnan as a brand ambassador, Bacto-V’s ‘Keep in Touch’ campaign is targeting consumers in Southern India. Read more here.

Prime Video Airtel

Prime Video launches mobile-only plans for Airtel users

Airtel customers on pre-paid bundled packs to get 30-day free trial and the option to subsequently activate the Prime Video Mobile Edition for Rs 89. Read more here.

Gulf Oil India launches limited edition M.S. Dhoni tribute pack

The special packaging is an attempt by Gulf Oil India to acknowledge and cherish their long-standing association with the cricketer. Read more here.

Del Monte

Del Monte enters Olive Oil segment with a lower price

The new pack of olive Oil from Del Monte has been rolled out after consumer research which highlighted that Indian consumers have become more health-conscious than ever before and are keen on adopting a healthy cooking oil. Read more here.

Industry Updates

Essence health check

Essence launches media health check consulting services for brand marketers

As a part of media health check services, Essence will help brands accelerate digital marketing transformation for business growth and more. Read more here.

The One Show 2021 names five judges from India A & M industry

Swati Bhattacharya, Raj Kamble, Lyndon Louis, Senthil Kumar & Geet Rathi have been named by The One Club for Creativity as five top creatives from India who will serve as judges for The One Show 2021. Read more here.


LaLiga invites bids for broadcasting rights in Indian Subcontinent

The tender includes rights to broadcast LaLiga matches in eight countries including India, Nepal, and Bangladesh. Read more here.


Amitabh Prasad Sterlite Power

Sterlite Power appoints Amitabh Prasad as Brazil CEO effective 1st February 2021

As per his new role, Amitabh Prasad will help to further strengthen the company’s operations in Brazil, along with the Brazil leadership team. Read more here.

upGrad appoints Zubin Gandevia as CEO, Asia-Pacific

Seeking to address the challenges such as employment and upskilling faced by many economies in the region, Zubin Gandevia will lead upGrad’s expansion plans across APAC. Read more here.

McCann World Group elevations

McCann Worldgroup strengthens leadership alignment across its global agency network

As per a recent update, McCann Worldgroup has appointed Chris Macdonald as the Chairman & CEO of McCann, Harjot Singh elevated to Global Chief Strategy Officer and Kate MacNevin promoted to the title of chairwoman for MRM. Read more here.

Viacom18 appoints Kunal Gaur as Chief Commercial Officer

Kunal Gaur, a Chartered Accountant by qualification, has over 19 years of experience across organisations like Star India, Netflix & PWC. Read more here.

Jaya Jamrani

Castrol India appoints Jaya Jamrani as VP – Marketing

In her new role, Jaya Jamrani will lead marketing strategy across business segments, including forging strategic partnerships for growth. Read more here.

Airtel appoints Pradipt Kapoor as CIO

In his new role, Pradipt Kapoor will help drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision. Read more here.


Enterprise Ireland and Kaizzen PR

Enterprise Ireland retains Kaizzen as PR Agency

As per the mandate, Kaizzen will be helping Enterprise Ireland in strategic communications, reputation management, brand visibility, and more across media platforms. Read more here.

Brand Sentry bags PR and digital marketing mandate for A Petter Life

As per the mandate, Brand Sentry will help ‘A Petter Life’ in brand building through communication strategy across online and offline platforms. Read more here.


Enormous Brands bags communications mandate for Ekdum by Jubilant FoodWorks

Enormous Brands will strategize, plan, and execute brand communications strategy for Ekdum, elevating its brand awareness. Read more here.


TAM DATA music genre

Toilet Soaps category led Music genre with 10% Ad Volumes in 2020: TAM

TAM data highlights that three out of the Top 10 leading categories in the Music genre belonged to the Personal Hygiene sector. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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