The cookware range by the Cello group is created to cater to the niche segment of affordable cookware in India.
Cello Group has announced to expand its product portfolio by foraying into the Tri-Ply cookware category.
The overall cookware range of the market stands at a 5000 Crore market size, and Cello is aiming to capture 20 percent of the market share. With its sturdy and natural cast iron construction, the cooking also adds dietary iron to the food. The range of products by Cello Group includes Frypan, Kadai, and more in varied sizes, emphasizing every kitchen need. Additionally, Tri-Ply cookware doesn’t leave a residue, unlike Teflon which is carcinogenic.
The new range of products will be retailed through all the major retail outlets, and will also be available at all leading e-commerce platforms. The company aims to localise goods for India and Make India a self-reliant country for all kinds of products.
Gaurav Rathod, Director, Cello Group said, “Our research has indicated that there is a latent demand for affordable cookware which enables low oil, low water cooking while maintaining the taste. In the past few months, we have launched various products to cater to the new demand and simultaneously expand our offerings so customers can get many products under one roof. We aim to launch more new innovative products in the coming months.”