Parle-G’s latest campaign focusses on emotional intelligence of children

#GManeGenius campaign

Parle- G has launched the next leg of its campaign, #GManeGenius, to invoke conversations among the audience about genius beyond cognitive intelligence.

Considering the importance of the development of emotional intelligence in children, Parle-G has launched the next leg of the #GManeGenius campaign with three advertisements. All the ad films in the campaign are inspired by the message, “Jo Auron ki Khushi mein, Paye Apni Khushi”.

The TVCs have been conceptualized to highlight emotional intelligence in children; who are selfless and believe in the goodness, happiness, and well-being of others. Each film is a depiction of courage and generosity, and how parents are looking to ensure their children learn these core values early in their life.

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Commenting on the campaign, Mayank Shah, Sr. Category Head, Parle Products, said, “We are excited to launch such a valuable campaign which is close to our beliefs for the Parle-G biscuits brand. The message – “In the joy of others, lies our own”, is the overall theme of the ads that showcases qualities like empathy and kindness, which is much-needed in the world that we live in today. I hope that these films inspire and connect with our loyal customers and their strong association with Parle-G.”

Vinod Kunj, Managing Director at Thought Blurb Advt. Ltd. agency said, “We knew we had an extraordinary opportunity to send a strong message to a generation of children trying to make sense of the world around them. The films bring out the sensitivity of children and how alive and alert they are to their surroundings. The protagonist in every film rises up to the occasion and comes up with intelligent solutions for their family, friends and community. This is true genius: To be able to make a difference to the world we live in.”

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