Value 360 Communications will be handling public relations, brand building, media planning and management for Indus OS.
Indus OS has appointed Value 360 Communications as its PR and brand communications partner. The agency will be overseeing the PR and brand-related activities, including planning, management and assistance for Indus OS.
Kunal Kishore, Founder and Director, Value 360 Communications, said, “We are delighted to associate with a leading home-grown product company like Indus OS, and spearhead its marketing communications strategy. We look forward to crafting and implementing high-impact campaigns and delivering tangible brand results to our new client. We will strive to steer Indus OS in the right direction, while also helping them catapult to new heights in the times to come.”
Suniva Rawat, AVP, Marketing, Indus OS said, “Indus OS has been building technology solutions to democratise smartphone apps and content discovery for India and the world. With products like Indus App Bazaar, we have been able to deliver contextual and personalised app and content recommendations to over 100 million users. Our localised approach has eased discovery driving higher user engagement. Value 360 has successfully handled numerous Make In India campaigns which assures us in their ability to help us reach India’s heartland.”
Value 360 Communications has previously partnered with brands like MG Motor India, Lufthansa, Qlik, Quick Heal, Cleartrip, TCL, Indian Angel Network, Oriflame and ASUS, among others.