Real Estate category led Radio Advertising with 10% Ad Volumes: TAM

TAM Radio genre

TAM data indicates that Real Estate, Cars and Life insurance were among the top three leading categories for Radio Advertising.

TAM AdEx-Mirroring Y 2020 for Radio Advertising includes trends of ad volumes on Radio, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.

Ad volumes in 2nd halve of 2020 registered a 13% drop as compared to 2019, which shows a recovery on Radio during the Unlockdown period. Due to COVID-19, the lowest average ad volumes was seen in the 2nd quarter which includes the lockdown period.

The services sector had a 26% share of Ad Volumes on Radio, followed by BFSI with 12% share during Y 2020. Among the top leading categories, Real Estates topped with 10% share of ad volumes.

LIC topped the leading advertiser list of Y 2020 followed by Maruti Suzuki and State Band of India. LIC was also the top leading brand.

Also Read: Toilet Soaps category led Music genre with 10% Ad Volumes in 2020: TAM

Life Insurance among categories saw highest increase in Ad secondages with growth of 82% followed by Mortgage Loans with 2 Times growth in Y 2020 compared to Y 2019.

On Radio, Social ads by government added 31% share of ad insertions in Y 2020. Ad Volumes surged during Mar’20 and Apr’20 due to COVID-19 related social ads by the government.

You can access the entire report here:

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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