LaLiga introduces special engagement activity for football fans in Mumbai


Fans will receive official LaLiga face masks from a customised vending machine installed at Bandra Bandstand, Mumbai.

LaLiga along with its global partners Puma and BKT and Indian subcontinent broadcaster — Facebook would be installing a specially designed interactive face mask dispensing machine at Bandra Bandstand, Mumbai. The Fans are invited to visit the site between 21 to 24 January 2021, where they stand a chance to receive an official LaLiga face mask.

To commence the engagement calendar of 2021, the four-day on-ground activity will invite visitors to scan a QR code visible on the vending machine. The fans would then be directed to LaLiga’s India Facebook page, where they would need to like and follow it in return for the special LaLiga mask. The kiosk would allow participants to click a picture with the mask on which would then be put up on the fan engagement section on LaLiga’s Facebook page.

Also Read: LaLiga invites bids for broadcasting rights in Indian Subcontinent

Jose Antonio Cachaza, Managing Director, LaLiga India said, “It is our constant effort to bring fans closer to the game. With the sporting world adapting ways of the new normal it is imperative to continue the engagement with fans in an all-new avatar. We are happy to get this opportunity to re-start on-ground interactions with the audience and what better place than Bandra in Mumbai. We hope and look forward to interacting with fans and spread the joy of football.”



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