Media Samosa Round-Up: January Week 4

January Week 4

January Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa January Week 4 — features, campaigns, data, and more.


Tarunjeet Rattan

#RoadTo2021: PR trends that need to die in 2021

In the milieu of the changing media & consumer dynamics, Tarunjeet Rattan, Nucleus PR, shares how PR firms can evolve, leaving behind practices that are just so 2020. Read more here.

The league’s global Instagram account has 1.7M total followers from India: Siddharth Chury, NBA India

On the sidelines of the ongoing NBA season, Media Samosa speaks to NBA India’s Siddharth Chury about the league’s brand sponsorships and the growth of non-cricket sports in the country. Read more here.

OOH marketing trends that re-define the hoarding in 2021

Dipankar Sanyal, CEO, Platinum OOH sheds light on some of the top OOH trends to watch out for in the New Year for brands and marketers from the industry. Read more here.

Brand Stories

Flipkart Fashion campaign

Flipkart launches new edition of India Ka Fashion Capital campaign ft Ranbir & Alia

With the proposition of “Wear The Next” in the campaign, Flipkart Fashion invites brand lovers, trendsetters, and spotlight stealers, to own their personal fashion choices while keeping up with evolving fashion trends. Read more here.

LaLiga introduces special engagement activity for football fans in Mumbai

Fans will receive official LaLiga face masks from a customised vending machine installed at Bandra Bandstand, Mumbai. Read more here.

#GManeGenius campaign

Parle-G’s latest campaign focusses on emotional intelligence of children

Parle- G has launched the next leg of its campaign, #GManeGenius, to invoke conversations among the audience about genius beyond cognitive intelligence. Read more here.

Cello Group expands kitchenware portfolio with Tri-Ply cookware range

The cookware range by the Cello group is created to cater to the niche segment of affordable cookware in India. Read more here.

Chumbak Sara Ali Khan

Chumbak announces Sara Ali Khan as their first brand ambassador

The campaign featuring Sara Ali Khan will be launched later this month by Chumbak across its digital and offline mediums. Read more here.

Industry Updates


AgNext onboards Dr. Subrat Panda as CTO to scale its AgTech globally

AgNext’s leadership expansion aims to build deeptech in the agriculture and food sector bringing further value-added solutions for quality-based trade globally. Read more here.

ABP Network catapults into creative content with ‘ABP Studios’

Driven by a team of multilingual, platform-agnostic storytellers, ABP will help reimagine the stories of the nation through a vision that transcends ‘black and white’. Read more here.

SS Innovations pr mandate

Flags Communications bags PR mandate for SS Innovations, India

As a part of the PR mandate, Flags Communications is helping SS Innovations raise awareness for a medical robotics surgery system. Read more here.

Hill+Knowlton Strategies appointed as PR partner for Kingsley Gate Partners in India

As per the mandate, Hill+Knowlton Strategies will be responsible for rolling out strategic communications to build brand awareness in India and help drive greater engagement with stakeholders for Kingsley Gate Partners. Read more here.

Ashok Namboodiri ZEEL

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer

In his new role, Ashok Namboodiri will be responsible for leading the teams across the international markets, leveraging the company’s understanding from each market to drive strategic growth. Read more here.

Wattpad to be acquired by Naver, an internet conglomerate

Naver is expected to acquire Wattpad in a cash and stock transaction valued at more than an estimated USD $600 million, subject to customary adjustments and other terms. Read more here.

Value 360 Communications

Indus OS appoints Value 360 Communications as its PR and brand communications partner

Value 360 Communications will be handling public relations, brand building, media planning and management for Indus OS. Read more here.

Ormax Media launches GEC character popularity track in four languages

With a focus on regional language, Ormax Media has announced the launch of its syndicated monthly GEC character popularity tracking tool Ormax Characters India Loves (OCIL) in Tamil, Telugu, Bangla, and Marathi markets. Read more here.

Prashant Mishra Madison

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In his new role, Prashant Mishra will help grow the business and strengthen MOMS Outdoor Media Solutions in the North & East region. Read more here.

Nimisha Pandey to head Hindi Originals for ZEE5

An alumna of the Film and Television Institute of India, Nimisha Pandey has over 17 years of diverse work experience in the entertainment industry. Read more here.

Zydus Wellness media mandate

Zydus Wellness consolidates media mandate with Wavemaker India

Wavemaker India has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch. Read more here.


Wunderman Thompson Report

Wunderman Thompson report lists trends that will shape 2021

From touchless travel to mobilising fandom, Wunderman Thompson’s report reveals trends and changes to watch out for in 2021. Read more here.

Real Estate category led Radio Advertising with 10% Ad Volumes: TAM

TAM data indicates that Real Estate, Cars and Life insurance were among the top three leading categories for Radio Advertising. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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