As part of the campaign, DishTV India hopes to help underprivileged kids get access to educational content in the wake of schools being shut due to COVID-19.
DTH Company DishTV India has launched #GiftAConnection for DishTV and #Donate2Help for D2H as an attempt to make a difference in the lives of thousands of students across India who want to study remotely but are not able to do that owing to the extended pandemic scenario. With these campaigns, the brand is motivating its subscribers to donate/gift their spare set-top boxes to less privileged people. This is to help the children get access to educational and infotainment channels on DishTV and D2H platforms.
As a part of this initiative, DishTV and D2H have taken the responsibility of bringing the STBs into function by contributing free of cost installation and FTA & educational content for one month. The brands believe that with such combined effort of them and existing customers collectively, these campaigns will lead to the fulfilment of the needs of the weaker section of the society and will create a happier community. These campaigns will be leveraged on digital, social media, and on-TV platforms to spread the message far and wide.
Commenting on the initiative, Anil Dua, Executive Director and Group CEO, Dish TV India Ltd, said, “Ever since the COVID-19 pandemic broke out, the entire world, especially the underprivileged sections of our society have been struggling with various issues. We believe, in each one of us, there is a spirit of generosity. It is not only the grand gestures that count but it’s also the small ones that make a big difference. Keeping this in mind, we came up with the idea of helping the community by encouraging them to give away the unused and extra set-top boxes lying around in people’s homes. With our #GiftAConnection and #Donate2Help campaigns, we have urged our customers to help the children from less privileged sections of our society who are in need of home education since the schools have been shut.”