As part of the collaboration, WOW Skin Science products were given out as takeaways to the viewers of Master at six Tamil Nadu theatres.
Skincare and haircare brand WOW Skin Science collaborated with PVR Cinemas this January to expand its base to the discerning consumers in Southern India. The premiere of the multi-starrer Tamil film, Master, was chosen for the collaboration. The promotion was curated by the brand with a 36-degree approach.
WOW Skin Science partnered with 6 Sathyam Cinemas (PVR Cinemas) in Tamil Nadu. All the participating theatres were branded with the brand’s hoardings and Plasma static ads. Each guest entering the theatre to watch the film was given WOW products as a takeaway.
Also Read: Colgate Vedshakti collaborates with sand artist Sudarsan Pattnaik to illustrate importance of oral health
During the interval, WOW Skin Science 60 seconds ad film was played. To add to the fervour, renowned pop star and youth icon Dhvani Bhanushali was roped in to perform her best songs.
Madhur Acharya, Head – Marketing, WOW Skin Science shared his views on the successful launch, “As a brand spearheading the skincare and haircare category, it is imperative that our geographic outreach is robust. Over the years, South has become one of our key markets.”
“While our products are available across local stores, we thought a high spike activity will help garner more eyeballs and give us an opportunity for personal interactions with our consumers and give us inroads into a nouveau set. I am very happy with the overall response we have got for WOW at the premiere, and I hope this only strengthens our brand position in Tamil Nadu, both offline and online. And, to add to our celebration, we couldn’t have chosen a better day than Pongal,” he added.