Media Samosa Round-Up: January Week 5

Media Samosa January Week 5

January Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa January Week 5 — features, campaigns, data, and more.


Budget 2021- Expectations for Advertising industry

Budget 2021: A & M Industry mulls over expectations from the annual budget

Media Samosa speaks with the experts to understand their expectations from Budget 2021 that could help pave the path to recovery for the A & M Industry. Read more here.

Experts Speak: Marketing on Radio – How networks go beyond the jingles

Media Samosa speaks with some of the experts from the radio industry to gauge and understand the radio marketing trends, AdSpends movements, and more in the coming months. Read more here.

OOH advertising in 2021

Experts Speak: OOH Advertising in 2021 – Is revival on the cards?

Media Samosa speaks with industry experts to gauge the current situation of one of the most impacted advertising formats during the pandemic – OOH advertising. Read more here.

#RoadTo2021: Marketing Trends that will dominate the senior care market in 2021

Columbia Pacific Communities’ Piali Dasgupta pens down senior care marketing trends that brands should take note for possible collaborations in 2021. Read more here.

Brand Tales

Thank You Heroes UNO

Mattel India rolls out special Thank You Heroes UNO deck to honour frontline workers

A part of the sales proceeds of the ‘Thank You Heroes UNO’ deck will be donated to partner NGOs as identified by GiveIndia. Read more here.

SET’s latest nostalgia-driven print campaign brings back pre-partition era in India

The latest print campaign of OMD India for SET’s Kyun Utthe Dil Chhod Aaye attempts to bring back the pre-partition era in India through aesthetics and visual elements. Read more here.

Sara Ali Khan Purplle signs Sara Ali Khan as its first brand ambassador

With Sara Ali Khan, Purplle aims to extend its mission of democratising beauty and reach the heartlands on India to take its vision forward. Read more here.

Hindware’s New Year campaign shares that ‘Thoughtful is Beautiful’

In an attempt to ease the lives of its consumers, Hindware’s latest campaign, Thoughtful is Beautiful, aims to showcase its smart range of bathware products through innovation and performance-led solutions. Read more here.

DishTV India campaign

DishTV India campaign prompts users to donate spare set-top boxes

As part of the campaign, DishTV India hopes to help underprivileged kids get access to educational content in the wake of schools being shut due to COVID-19. Read more here.

WOW Skin Science partners with PVR Cinemas to reach potential consumers in Tamil Nadu

As part of the collaboration, WOW Skin Science products were given out as takeaways to the viewers of Master at six Tamil Nadu theatres. Read more here.

Mi India

Mi India’s #ShikshaHarHaath campaign features Sonu Sood alongside Manu Jain

As part of the collaboration, Mi India has pledged to empower thousands of students by donating Redmi smartphones. Read more here.

Colgate Vedshakti collaborates with sand artist Sudarsan Pattnaik to illustrate importance of oral health

Created as part of the Mooh swachh toh aap healthy campaign, the sand sculpture is an effort by Colgate Vedshakti to drive oral health education. Read more here.

Industry Updates

Airtel 5G Network

Airtel announces its network to be 5G Ready

The demonstration of Airtel in Hyderabad on Thursday emphatically validated its 5G readiness across all domains – Radio, Core, and Transport. Read more here.

ASCI campaign to get consumers to report objectionable ads

#ChupNaBaitho aims to get more consumer complaints reported to ASCI and reduce the number of objectionable advertisements. Read more here.

National Geographic Kannada

National Geographic India adds Kannada Feed to its language portfolio

National Geographic India will now be available across six languages, including Kannada, Tamil, Telugu, Hindi, Bangla and English. Read more here.

NBA and Prasar Bharati announce content partnership in India

India’s Public Service Broadcaster will air classic NBA content, documentaries, game highlights and PSAs on DD Sports and YouTube. Read more here.

Atulya and Vigor Media Worldwide

Vigor Media Worldwide bags PR mandate for Atulya

As per the mandate, Vigor Media Worldwide would help Atulya for greater visibility and strong positioning among targeted segments through strategic communication and more. Read more here.

Havas Group India launches internship program ‘Havas SPARK’

The initiative allows Havas Group India to not only tap into young and talented individuals with new-age skills and fresh perspectives on business issues but also discover future business leaders who make a meaningful difference. Read more here.


TAM Print Advertising

Auto Sector led Print Advertising with 18% Ad Volumes: TAM

TAM data highlights that Auto Sector, Education, Services & Personal healthcare were among the top leading sectors for Print Advertising in 2020. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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