As per the new role, Azmat Jagmag will lead the Marketing and Communications teams across the network including OTT brand discovery+ for India.
Discovery Communications India brings on board Azmat Jagmag as the Head of Marketing and Corporate Communications. Based in Mumbai, she will report to Megha Tata, Managing Director, South Asia.
During her stint at Zee TV, Azmat Jagmag led the marketing function for channels across genres such as Zee TV, Zee Cinema, and Zee Anmol. She also spearheaded the digital transformation at Zee TV. With more than 16 years of experience, Jagmag has worked both, on the corporate side as well as an entrepreneur, building brands across linear and non-linear mediums. Prior to joining Discovery, Azmat gained experience as an entrepreneur that provided marketing, brand, and content expertise to OTT Platforms.
Speaking on the occasion, Megha Tata, Managing Director, Discovery – South Asia, said, “These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both Digital and Linear. Azmat brings that rare combination of creative flair, a strong instinct for the Indian millennial and a cutting-edge brand expertise in heading marketing for multiple iconic brands. We are very excited to welcome Azmat into the Discovery family.”
Azmat Jagmag, Head of Marketing, and Corp Comm, Discovery Communications India, said, “Discovery is a brand with incredible people and exceptional storytelling in real-life entertainment space and to get an opportunity of being a part of this passionate brand for India is very exciting. With so many interesting initiatives and launches coming up, I look forward to working closely with the team here to take the brand to even greater heights. I am truly excited for this journey with Discovery.”