The collaborations are designed to increase Eros Now’s customer base, engagement and deepen the platform’s presence in the region.
Eros Now today announced multiple marketing partnerships with consumer brands in the Middle East. The new partnerships include- Emirates NBD and National Bank of Fujairah; Fazaa, a social initiative that aims to develop social interdependence and maintain effective bonds of solidarity within the UAE community; 6thStreet, a retailer of fashion brands and Emax, an electronics retailers in the UAE.
Commenting on these new partnerships in the Middle East, Ali Hussein, CEO, Eros Now said, “The global market for Indian entertainment enables Eros Now to intensify its connections across geographies, and the Middle East is a key territory. Our strong position in the market has helped in collaborating with all these leading brands to offer an exciting discount to potential customers. We expect these partnerships to attract a massive audience base for Eros Now, which presents the best of Indian entertainment across genres and formats.”
Narayan Agarwal, Chief Financial Officer, Emax said, “We are extremely excited to collaborate with Eros Now. We believe in offering our customers the best price and great customer service, and providing smart offerings which complement their need. Eros Now is the perfect offering as it caters to the audiences rising demand for online content.”
Dharmin Ved, Chief Executive Officer, 6thStreet.com said, “Premium brands need to work towards creating unique experiences for their customers. Eros Now already has a massive content library that excites the interest of many online video streaming enthusiasts. This collaboration is another step towards us striving to deliver added benefits to our customer and thinking outside the box.”