Media Samosa Round-Up: February Week 1

February Week 1

February Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa February Week 1 — features, campaigns, data, and more.


Experts decode implication of Budget 2021-22 on A & M industry

Being pegged as a growth-oriented budget for 2021, experts cite that A & M industry could benefit from the increased focus on digital and higher investment in MSMEs. Read more here.

Brand Tales

KITKAT launches special packs ahead of Valentine’s Day

With KITKAT Love Break Valentine’s Day campaign, the brand is inviting youth to reconnect with those who make their breaks special. Read more here.

Tata Tea Gemini pays ode to the spirit of Telugu women in new campaign

The new TVC by Tata Tea Gemini celebrates the women of Telangana and showcases her quest of having her own identity. Read more here.

Vim enters machine dishwash segment with Vim Matic

With the launch of Vim Matic, the brand will cater to the increasing demand for machine dishwashers in the country. Read more here.

The partnership between Redmi India and Sonu Sood will further the brand’s existing campaign – ‘More Power to you’, with Sood as the brand ambassador for Redmi 9 Power. Read more here.

New Lux ad film inspires pregnant women to rise above judgements

Kareena Kapoor Khan talks about the many reasons for glowing skin among pregnant women, breaking stereotypes in the new Lux campaign. Read more here.

Industry Updates

Eros Now strengthens reach in the Middle East with marketing partnerships

The collaborations are designed to increase Eros Now’s customer base, engagement and deepen the platform’s presence in the region. Read more here.

Taco Bell collaborates with Xbox for a contest to reach Indian gamers

As part of the context, Taco Bell will be giving out 15 Xbox Series X consoles and a 6-month Xbox Game Pass Ultimate membership to winners each week. Read more here.

Wavemaker India bags media mandate for PagarBook

Wavemaker will be responsible for scaling up PagarBook via mass outreach programs across television, print, radio, OOH, social and digital. Read more here.

Universal Education appoints Pitchfork Partners as strategic communication consultant

As per the mandate, Pitchfork Partners will handle the communication for Universal Education while supporting the strategy and analytics for growth and more of the platform. Read more here.


Data: Virat Kohli retains top spot as India’s most valuable celebrity

The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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